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emma digestion relief

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A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 1Growth 55Conversion 35Competition 0Returns 99Price range 88Avg price 94Brand share 0Review moat 18Quality gap 78

Returns

Incredible0.2%

return rate — above 6% kills the launch gate

Avg price

Great$48.10

avg listing price — sweet spot $15–$100

Price range

Great$10.88–$103.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+28.3%

90-day search growth — must beat 0% to launch

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Review moat

Bad16,607.75

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$4K

$4K/yr · 3K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

38

Top-5 brand share

100%

Open market

0%

  • Emma70%
  • OLLY16%
  • Physician's CHOICE14%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$40820%$81530%$1K40%$2K1K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — +28.3% search growth over the last 90 days.
12575Spike '24Spike '25Prime Day '25Spike '26MarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Regulates Digestion23%

“great product for constipation”

Acid Regulator/Stomach Ache Relief10%

“Great for indigestion”

Efficiency8%

“Effective”

Quality-Overall8%

“Good product and very effective”

Taste-Overall5%

“Good taste”

Advertised Vs Actual Product4%

“Worked as advertised”

Ease Of Use4%

“Easy use”

Value For Money3%

“reasonably priced”

Ease Of Chewing/Swallowing3%

“Chewy”

Side Effects3%

“Have had no side effects”

What buyers complain about

Functionality-Overall24%

“No results”

Regulates Digestion10%

“Constipation became very frequent”

Value For Money10%

“Too expensive”

Acid Regulator/Stomach Ache Relief6%

“Hurt my stomach”

Advertised Vs Actual Product5%

“Very misleading”

Dosage3%

“I dont take full dosage”

Side Effects3%

“Made me sick”

Allergies2%

“maybe it was a allergic reaction”

Pain Relief-Overall2%

“I have not been able to find any relief”

Hard Feel1%

“they are definitely not soft”

Top return reasons

Functionality-Overall41%
Advertised Vs Actual Product15%
Value For Money15%
Acid Regulator/Stomach Ache Relief6%
Side Effects4%
Accuracy-Overall4%
Dosage4%
Color4%
Ease Of Use4%
Product Condition2%