elderberry cough syrup
Skip itSoft demand (-40.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.37avg listing price — sweet spot $15–$100
Price range
Good$8.51–$25.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,996.86avg incumbent reviews — the moat a new listing must climb
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$28K$28K/yr · 27K searches
Growth
Bad-40.1%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
579
Top-5 brand share
91%
Open market
4%
- Robitussin59%
- Nature's Way13%
- ZAND7%
- Sambucol6%
- Beekeeper's Naturals6%
- Garden of Life4%
- Open — no brand owns it (2 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Robitussin Maximum Strength Elderberry Cough Plus Chest Congestion DM Cough Suppressant for Adults Providing Liquid Cough and Chest Congestion Relief - 8 Fl Oz
Robitussin$12.744.7★1,021 rev
Robitussin Maximum Strength Elderberry Cough Plus Chest Congestion DM Cough Suppressant for Adults Providing Non Drowsy Liquid Cough and Chest Congestion Relief - 2x8 Fl Oz
Robitussin$25.054.7★1,869 rev
Natures Way Sambucus Cough Relief +(1) Immune* Syrup Feel Better Faster(1) Clinically Proven South African Geranium with Elderberry Extract Vitamin C & Zinc vegan 4 Fl Oz (Packaging May Vary)
Nature's Way$9.844.5★427 rev
Honey Gardens Elderberry & Honey Immune Syrup - Black Elderberry Syrup for Adults & Kids Natural Throat Defense Wellness Supplement with Propolis & Organic Apple Cider Vinegar - 8 Fl Oz
ZAND$21.814.7★2,154 rev
Robitussin Maximum Strength Elderberry Cough + Chest Congestion DM Cough Medicine for Adults Cough and Chest Congestion Relief Liquid - 4 Fl Oz
Robitussin$9.554.6★227 rev
Newest
by launch dateNatures Way Sambucus Cough Relief +(1) Immune* Syrup Feel Better Faster(1) Clinically Proven South African Geranium with Elderberry Extract Vitamin C & Zinc vegan 4 Fl Oz (Packaging May Vary)
Nature's Way$9.84427 rev
Robitussin Maximum Strength Elderberry Cough + Chest Congestion DM Cough Medicine for Adults Cough and Chest Congestion Relief Liquid - 4 Fl Oz
Robitussin$9.55227 rev
Robitussin Elderberry Cough + Chest Congestion DM Childrens Cough Medicine Chest Congestion Relief and Cough Syrup - 4 Fl Oz
Robitussin$8.51320 rev
Robitussin Maximum Strength Elderberry Cough Plus Chest Congestion DM Cough Suppressant for Adults Providing Liquid Cough and Chest Congestion Relief - 8 Fl Oz
Robitussin$12.741,021 rev
Robitussin Maximum Strength Elderberry Cough Plus Chest Congestion DM Cough Suppressant for Adults Providing Non Drowsy Liquid Cough and Chest Congestion Relief - 2x8 Fl Oz
Robitussin$25.051,869 rev
Trending
90-day click momentumNatures Way Sambucus Cough Relief +(1) Immune* Syrup Feel Better Faster(1) Clinically Proven South African Geranium with Elderberry Extract Vitamin C & Zinc vegan 4 Fl Oz (Packaging May Vary)
Nature's Way$9.844.5★
Honey Gardens Elderberry & Honey Immune Syrup - Black Elderberry Syrup for Adults & Kids Natural Throat Defense Wellness Supplement with Propolis & Organic Apple Cider Vinegar - 8 Fl Oz
ZAND$21.814.7★
Host Defense Elderberry Plus Syrup - Immune Respiratory & Lung Support Supplement* - Liquid Mushroom Supplement with Turkey Tail Reishi Agarikon & Chaga* - 4 fl oz (12 Servings)
Host Defense$15.594.6★
Sambucol Advanced Black Elderberry Syrup - Elderberry Syrup with Zinc and Vitamin C for Adults Immune Support High Antioxidants Gluten Free - 4 Fl Oz
Sambucol$9.764.7★
Natures Way Umcka Cold & Flu Relief Elderberry Syrup Non-Drowsy Homeopathic Cold and Flu(1) Relief for Sore Throat Cough Congestion Fever(1) Body Aches(1) Berry Flavored 4 Fl Oz
Nature's Way$12.464.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -40.1% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good cough syrup”
“Good tasting”
“Immunity boost”
“Cold relief”
“Natural ingredients”
“Good quality”
“Pretty effective”
“its worth it”
“Taste great taste like sweet berries”
“I like that the ingredients are clean”
What buyers complain about
“Still coughing”
“mine has a weird after taste”
“thick so it coats your throat as it goes down”
“A little pricey”
“The flavor is overwhelming”
“Too sweet and too small of a size”
“doesn't last long”
“To watery for me”
“I thought there was a chance I was getting sick”
“the texture on this is quite grainy”