easy protein shots
Worth a lookShows low returns (0.2%), but soft demand (-66.7% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Avg price
Incredible$40.89avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Good602.92avg incumbent reviews — the moat a new listing must climb
Price range
Good$15.75–$155.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay$122K$122K/yr · 74K searches
Growth
Bad-66.7%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
30
Top-5 brand share
82%
Open market
14%
- FUELMATE32%
- BariatricPal19%
- Frog Fuel18%
- ProT Gold8%
- ANATOPEAK5%
- LiquaCel4%
- Open — no brand owns it (9 brands, 14%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 25 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Frog Fuel Power Regular Complete Liquid Protein Shot 15g Nano Hydrolyzed & Grass Fed Collagen Post Workout Gluten Free Fat & Sugar Free 22 Amino Acids 0 Carbs Berry 24 Pack
Frog Fuel$46.714.5★4,130 rev
FUELMATE Strawberry Banana Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free
FUELMATE$20.922.6★62 rev
FUELMATE Peach Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Recovery Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free
FUELMATE$21.623.4★63 rev
FUELMATE Lemon Lime Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Recovery Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free
FUELMATE$21.383.6★41 rev
ANATOPEAK Peak Recovery Protein Collagen 1oz Shot Easy Protein Shots Protein Shots Liquid Collagen Collagen Peptides Protein Drinks 24 Ct Pouches Per Box (Natural Blueberry)
ANATOPEAK$42.594.5★42 rev
Newest
by launch dateFUELMATE Strawberry Banana Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free
FUELMATE$20.9262 rev
FUELMATE Peach Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Recovery Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free
FUELMATE$21.6263 rev
FUELMATE Lemon Lime Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Recovery Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free
FUELMATE$21.3841 rev
ANATOPEAK Peak Recovery Protein Collagen 1oz Shot Easy Protein Shots Protein Shots Liquid Collagen Collagen Peptides Protein Drinks 24 Ct Pouches Per Box (Natural Blueberry)
ANATOPEAK$42.5942 rev
Oath Nutrition Clear Whey Isolate Protein Powder Variety Pack 12 Pack
OATH NUTRITION$31.31407 rev
Trending
90-day click momentumFUELMATE Lemon Lime Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Recovery Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free
FUELMATE$21.383.6★
FUELMATE Peach Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Recovery Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free
FUELMATE$21.623.4★
FUELMATE Strawberry Banana Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free
FUELMATE$20.922.6★
Oath Nutrition Clear Whey Isolate Protein Powder Variety Pack 12 Pack
OATH NUTRITION$31.314.5★
ANATOPEAK Peak Recovery Protein Collagen 1oz Shot Easy Protein Shots Protein Shots Liquid Collagen Collagen Peptides Protein Drinks 24 Ct Pouches Per Box (Natural Blueberry)
ANATOPEAK$42.594.5★
Demand
Weekly Amazon search volume, last 25 weeks — -66.7% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Doesn't taste terrible”
“Good amount of protein”
“The flavor is mild”
“EXCELLENT PRODUCT”
“Easy to Take”
“Great value for the money”
“It mixes easily with water”
“another awesome thing about these product is that is Sugar free”
“Easy to carry”
“They blend up easily”
What buyers complain about
“Awful taste”
“Flavor is terrible”
“No protein in these”
“Not worth it”
“Won't dissolve”
“way too sugary”
“Extremely sour”
“resulting in an unpleasant texture”
“added artificial sweetners to it”
“slightly bitter”