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A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 23Growth 17Conversion 88Competition 0Returns 100Price range 95Avg price 88Brand share 0Review moat 81Quality gap 25

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Price range

Incredible$62.84–$63.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great10.1%

search→purchase rate — share of searches ending in a sale

Avg price

Great$63.20

avg listing price — sweet spot $15–$100

Review moat

Great371.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$90K

$90K/yr · 14K searches

Growth

Bad-15.9%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

5

Top-5 brand share

100%

Open market

0%

  • Easy Figure Easy Forte60%
  • Generic40%

Product shelf

All 2 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — -15.9% search growth over the last 90 days.
800600Spike '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“Great product”

Regulates Digestion27%

“it has helped my digestion”

Weight Loss20%

“Gentile effect in reducing appetite also helps you go #2”

Vitamin10%

“This supplement works exactly as described”

Ease Of Use7%

“its easy to incorporate into my daily routine”

Side Effects7%

“What I love most is that it doesnt cause any harsh side effects”

Top return reasons

Certifications33%
Quality-Overall33%
Acid Regulator/Stomach Ache Relief17%
Dosage17%