ear plugs with cord
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Incredible$22.86avg listing price — sweet spot $15–$100
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Price range
Great$4.97–$116.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$648K$648K/yr · 302K searches
Growth
Okay+12.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Okay3,160.15avg incumbent reviews — the moat a new listing must climb
Competition
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
18 rising
Sellers
219
Top-5 brand share
83%
Open market
12%
- 3M56%
- AZEN8%
- Quality Plugs by Rips8%
- Howard Leight6%
- Peltor5%
- GOL-SIV5%
- Open — no brand owns it (12 brands, 12%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 46 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
3M Corded Reusable Earplugs 3 Pack Noise Reduction Rating (NRR) 25 dB Easy To Use & Insert Pliable & Tri-Flange Design Enhances Comfort & Fit Orange Ear Plugs (90716H3-DC)
3M$7.664.5★5,411 rev
AZEN 55 Pairs Silicone Ear Plugs Reusable Earplugs for Noise Reduction 25dB NRR Corded Ear Plug for Sleeping Noise Cancelling Ear Plug with String Individual Packing
AZEN$10.134.7★1,228 rev
3M Ear Plugs E-A-R Classic 310-1001 200 Pairs of Disposable Earplugs 1 Pair/Pillow Pack Uncorded Noise Reduction Rating 29 dB NRR Foam Regular Size Roll Down Yellow
3M$31.574.7★1,965 rev
3M Disposable Earplugs For Quiet Studying & Sleep 80 Pairs (160 Plugs) Noise Reduction Rating (NRR) 32 dB Comfortable All Night Long Light Blue Ear Plugs Come In Resealable Bag (EPQS-80B-SIOC)
3M$13.314.4★765 rev
3M 1100 Foam Ear Plugs 200-Pair Orange
3M$24.454.7★4,422 rev
Newest
by launch date
3M Corded Reusable Earplugs 3 Pack Noise Reduction Rating (NRR) 25 dB Easy to Use & Insert Pliable & Tri-Flange Design Enhances Comfort & Fit Orange Ear Plugs (90716H3-DC) 3 Pair (Pack of 3)
3M$19.955,411 rev
GOL-SIV NRR 33dB Foam Ear Plugs with Cord 100 Pairs/Boxfor Sleeping
GOL-SIV$22.34103 rev
AZEN 55 Pairs Silicone Ear Plugs Reusable Earplugs for Noise Reduction 25dB NRR Corded Ear Plug for Sleeping Noise Cancelling Ear Plug with String Individual Packing
AZEN$10.131,228 rev
NEEOFNT Ear Plugs for Shooting Silicone Corded Ear Plugs for Noise Reduction 10 Pairs with Case for Gun Range Sleep Swimming Motorcycle
NEEOFNT$4.97765 rev
Ear Plugs for Swimming Sleeping Noise Cancelling Snoring Shoting Working Reusable Silicone Earplugs Super Soft Ear Plug for Noise Reduction Ears Protection (6 Colors)
GUIGUZHJ$5.74776 rev
Trending
90-day click momentum3M Corded Reusable Earplugs 3 Pack Noise Reduction Rating (NRR) 25 dB Easy to Use & Insert Pliable & Tri-Flange Design Enhances Comfort & Fit Orange Ear Plugs (90716H3-DC) 3 Pair (Pack of 3)
3M$19.954.5★
3M E-A-R Push-Ins Earplugs 318-1000 28.0 dBs 100 Pair ANSI Uncorded No Roll Push to Fit Poly Bag
3M$46.154.6★
Ear Plugs for Swimming Sleeping Noise Cancelling Snoring Shoting Working Reusable Silicone Earplugs Super Soft Ear Plug for Noise Reduction Ears Protection (6 Colors)
GUIGUZHJ$5.744.3★
3M Ear Plugs E-A-Rsoft Yellow Neons 391-1004 Bottle of 500 Pair of Disposable Earplugs Regular Size Uncorded 33 NRR Tapered Cylinder Shape Slow Recovery Foam
3M$58.404.7★
3M E-A-R Push-Ins Earplugs 318-1001 Corded Poly Bag 100-Pair
3M$60.524.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Comfort is great”
“Good value for money”
“Best quality”
“They give a tight fit”
“They have been a life saver to my ears and my coworkers”
“Works as it should”
“Ease of use”
“Great for sleeping”
“Works well”
“Tge material is softer”
What buyers complain about
“Run small”
“not effective”
“greatly reduce quality”
“Not a good value”
“Difficult product to work with”
“Do not work for sleeping”
“Not the most comfortable”
“they were painful to wear”
“Heavy chemical smell”
“Broke immediately”