e cigarettes/vapes
Worth a lookShows beatable incumbent ratings (3.4★), but soft demand (-18.3% this quarter) keeps it on the watch list.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Avg price
Great$18.88avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 6% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Price range
Good$5.34–$39.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good797avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Okay$115K$115K/yr · 386K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-18.3%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
17 rising
Sellers
74
Top-5 brand share
74%
Open market
21%
- QuitGo40%
- VAPE VAC11%
- Heabal11%
- cigtrus6%
- STEP6%
- Honeyrose5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 39 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Stop Smoking Smokeless Inhaler with Soft Tip Chewable Mouth Grip for Maximum Relief Oral Fixation Support Clinically Studied Oxygen Inhaler Quit Smoking Aid (Oxygen Inhaler 1 Pack)
QuitGo$16.113.2★554 rev
QuitGo Soft-Tip Smokeless Vapor-Less Inhaler | 100% Natural Nicotine-Free Inhaler for Oral Support Habit Replacement When You Want to Quit Smoking (3 Pack Fresh Mint)
QuitGo$32.103.6★134 rev
HEABAL Herbal Cigarettes - Nicotine Free & Tobacco Free 20/Pack (Ice Menthol)
Heabal$7.993.4★999 rev
Honeyrose Herbal Cigarettes VANILLA Flavor 100% Tobacco & Nicotine FREE 100% Natural Herbal Smokes Quit Smoking Made In England
Honeyrose$14.493.2★1,096 rev
VapeVac (Registered AMZ Brand) Pocket-Sized Personal Air Filter for Discreet Output Reduction | Minimizes Odor Keeps Air Fresh | Not an Emission Device 500+ Uses (3-Pack)
VAPE VAC$15.333.5★325 rev
Newest
by launch date
STEP Blue Light Smooth Herbal Cigarettes - (3 Boxes = 60ct)
STEP$10.2940 rev
Herbal Air Stick Smokeless Inhaler Maple Wood Barrel & Stainless Steel Tip 4 Scents Smoking Alternative Portable Non-Electric
Haaikara$37.66106 rev
Natural Herbal Air Stick Non Electric Long-Lasting Flavored Air Diffuser Refreshing Support Smokeless Inhaler 4Pack
Haaikara$28.62308 rev
VapeVac (Registered AMZ Brand) Pocket-Sized Personal Air Filter for Discreet Output Reduction | Minimizes Odor Keeps Air Fresh | Not an Emission Device 500+ Uses (3-Pack)
VAPE VAC$15.33325 rev
VapeVac (Registered AMZ Brand) Pocket-Sized Personal Air Filter for Discreet Output Reduction | Minimizes Odor Keeps Air Fresh | Not an Emission Device 500+ Uses (Black)
VAPE VAC$10.44325 rev
Trending
90-day click momentum
Black Mini Skirt Skort for Women Pencil Bodycon Short Skirts with Shorts Underneath y2k Cargo Skirt Sexy 2024(Black Small)
DIHKLCIO$16.894.2★
STEP Blue Light Smooth Herbal Cigarettes - (3 Boxes = 60ct)
STEP$10.293.4★
SHAI MINI XBODY
Rosetti$37.824.8★
Black Mini Skirt - Womens Skorts Sexy Mid-Waisted Pencil Bodycon Short Skirts with Shorts Underneath and Front Split 2026 M
Hafailia$18.354.2★
QuitGo Soft-Tip Smokeless Vapor-Less Inhaler | 100% Natural Nicotine-Free Inhaler for Oral Support Habit Replacement When You Want to Quit Smoking (3 Pack Oxygen Inhaler)
QuitGo$27.373.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Love taste”
“a handy little item to keep around for everyday use”
“Good price”
“the build quality is solid”
“The scent is light”
“the variety of flavors”
“Effective”
“Works as advertised”
“Great for the hand to mouth habit”
“I liked the size”
What buyers complain about
“Burnt taste”
“Very overpriced”
“Didn't work”
“In fact, it had a weird flavor thats kinda difficult to describe”
“Bad smell”
“Piece of garbage”
“NOT AS ADVERTISED”
“Kinda fall apart”
“Mine began to clog up fairly quickly”
“A bit shorter than I would like too”