dymatize casein
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$46.34avg listing price — sweet spot $15–$100
Price range
Incredible$24.96–$99.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,075.19avg incumbent reviews — the moat a new listing must climb
Market size
Bad$54K$54K/yr · 20K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
40
Top-5 brand share
100%
Open market
0%
- Dymatize40%
- Optimum Nutrition35%
- Nutricost16%
- NAKED6%
- Levels Nutrition2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Optimum Nutrition Gold Standard 100% Micellar Casein Protein Powder Slow Digesting Helps Keep You Full Overnight Muscle Recovery Chocolate Supreme 2 Pound (Packaging May Vary)
Optimum Nutrition$46.534.6★9,135 rev
Optimum Nutrition Gold Standard 100% Micellar Casein Protein Powder Slow Digesting Helps Keep You Full Overnight Muscle Recovery Creamy Vanilla 1.81 Pound (Packaging May Vary)
Optimum Nutrition$46.084.6★5,747 rev
Dymatize Elite 100% Whey Protein Powder Vanilla 25g of Protein 5.5g BCAAs Less Than 140 Cal. Gluten Free 2g Carb 2g Sugar 3g Fat (67 Servings)
Dymatize$66.294.6★6,776 rev
Nutricost Casein Protein Powder 2lb Vanilla - Micellar Casein Gluten Free Non-GMO
Nutricost$34.394.5★1,430 rev
Dymatize Elite 100% Whey Protein Powder 25g Protein 5.5g BCAAs & 2.7 L-Leucine Quick Absorbing & Fast Digesting for Optimal Muscle Recovery Rich Chocolate 5 Pound (63 Servings)
Dymatize$69.594.6★7,140 rev
Newest
by launch date
Dymatize ISO100 Whey Protein Powder Isolate Gourmet Vanilla 25g of Protein 5.5g BCAAs Less Than 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb (20 Servings)
Dymatize$32.3420,078 rev
Dymatize ISO100 Whey Protein Powder Isolate Gourmet Chocolate 25g of Protein 20 Servings 5.5g BCAAs Less Than 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb
Dymatize$35.8112,230 rev
Dymatize x Fruity Pebbles ISO100 Whey Protein Powder Isolate 25g of Protein 20 Servings 5.5g BCAAs 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb
Dymatize$34.4620,869 rev
Levels 100% Micellar Casein Protein Hormone Free Chocolate 2LB
Levels Nutrition$43.24458 rev
Nutricost Casein Protein Powder 2lb Vanilla - Micellar Casein Gluten Free Non-GMO
Nutricost$34.391,430 rev
Trending
90-day click momentumNutricost Casein Protein Powder 2lb Vanilla - Micellar Casein Gluten Free Non-GMO
Nutricost$34.394.5★
NAKED Casein - 5Lb Micellar Casein Protein Powder - Bulk Zero Carb NSF Certified GMO-Free Gluten Free Soy Free Preservative Free - Stimulate Muscle Growth - Enhance Recovery - 76 Servings
NAKED$99.184.4★
Dymatize Elite 100% Whey Protein Powder L-Leucine Quick Absorbing & Fast Digesting for Optimal Muscle Recovery Gourmet Vanilla 32 Oz
Dymatize$34.724.6★
Dymatize x Fruity Pebbles ISO100 Whey Protein Powder Isolate 25g of Protein 20 Servings 5.5g BCAAs 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb
Dymatize$34.464.6★
Optimum Nutrition Gold Standard 100% Micellar Casein Protein Powder Slow Digesting Helps Keep You Full Overnight Muscle Recovery Chocolate Supreme 2 Pound (Packaging May Vary)
Optimum Nutrition$46.534.6★
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — +13.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“It actually tastes amazing”
“Great protein supplement”
“I love the vanilla flavor”
“Overall, I think it's a pretty good quality protein powder without added garbage”
“Easy to mix”
“Worth it”
“Blends pretty smooth”
“Does not affect my weight loss”
“not overly sweet”
“Super high for muscle”
What buyers complain about
“Artificial taste”
“Insane 200% price increase”
“Something is off with this protein”
“Has a dynamic artificial flavor”
“Texture is extremely chalky”
“Why is the description misleading”
“It's not overly sweet like many”
“Doesn't mix well”
“Too much artificial sweetners”
“Very little product for size of container”