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57

dry ice

Worth a look

Shows a sweet-spot price point ($22.04 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 66Growth 63Conversion 42Competition 21Returns 73Price range 63Avg price 93Brand share 45Review moat 54Quality gap 78

Avg price

Great$22.04

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.1%

return rate — above 6% kills the launch gate

Market size

Good$651K

$651K/yr · 889K searches

Growth

Good+41.3%

90-day search growth — must beat 0% to launch

Price range

Good$6.20–$141.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,321.31

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Competition

Bad75%

top-5 click share — a locked-up shelf

Competition

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 falling

Sellers

28

Top-5 brand share

78%

Open market

18%

  • LUNA ICE39%
  • ICE OWL14%
  • WORLD-BIO11%
  • Tempk9%
  • Praxair6%
  • TarppedRock4%
  • Open — no brand owns it (6 brands, 18%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$65K20%$130K30%$195K40%$260K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +41.3% search growth over the last 90 days.
30K20KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Great product and nice vendor”

Ease Of Use15%

“Easy to use”

Advertised Vs Actual Product13%

“Worked as advertised”

Value For Money10%

“Great affordable option”

Durability6%

“Its durable”

Temperature Retention5%

“they stayed cold”

Size-Overall5%

“the size is just right”

Leak-Proof2%

“Doesn't leak”

Strength2%

“its holding very well”

Recycle/Reuse2%

“Very good product that can be reused more than once”

What buyers complain about

Size-Overall19%

“Bigger than I thought”

Durability13%

“These busted after one use”

Advertised Vs Actual Product12%

“A little misleading about calling it dry ice as it really isnt”

Quality-Overall5%

“Im honestly conflicted on rating this review”

Heating5%

“lacking cooling time”

Temperature Retention4%

“After 10 hour trip, they were still hard and cold”

Strength4%

“Fragile”

Leak-Proof3%

“They melt and leak the fluid everywhere”

Flatness3%

“Did not freeze nice and flat”

Value For Money3%

“Overpriced and nothing like the photos”

Top return reasons

Size-Overall52%
Advertised Vs Actual Product25%
Functionality-Overall4%
Leak-Proof4%
Value For Money3%
Quality-Overall1%
Durability1%
Moist/Dry1%
Instructions/User Manual/Troubleshooting1%
Weight Heavy1%