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drumroll protein donuts

Worth a look57/100

drumroll protein donuts shows demand growing +554.0%, but a concentrated shelf (top 5 take 81% of clicks) keeps it on the watch list.

Market/yr

$391K

Growth (1y)

+554.0%

Products

12

Brands

4

was 4 a year ago

Sellers

22

Price range

$8.59–$31.27

Returns

0.0%

Rating

4.0★

57/100

Worth a look

Scored 57/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
20
×0.30
Growth
100
×0.30
Competition
14
×0.20
Quality gap
83
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 36 weeks — +554.0% year over year.
12K6KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26

Competition

67%Legendary Foods
  • Legendary Foods67%
  • Quest30%
  • ONE2%
  • REDEFINE1%

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack. 4 brands and 22 sellers compete here.

Brands

4 flat

was 4 a year ago

Sellers

22

Top 5 brand share

100%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 12 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall31%

“Great snack”

Nutritional Content20%

“plenty of protein”

Flavor10%

“Best Flavor”

Sweetness5%

“sweet with a clear chocolate note from the frosting”

Quality-Overall3%

“Good Quality and Freshness taste, like homemade”

Texture/Consistency-Overall2%

“Has good texture”

Value For Money2%

“Worth it”

Health Benefits-Overall1%

“These are a healthy version for adults”

Freshness1%

“Mmmm They arrive fresh”

Blood Sugar Level1%

“Diabetic friendly”

What buyers complain about

Taste-Overall24%

“Chemical taste”

Moist/Dry14%

“Could be dry”

Value For Money7%

“Way too expensive”

Flavor5%

“Lacks flavor”

Texture/Consistency-Overall4%

“The texture is absolutely terrible”

Nutritional Content4%

“way too expensive, high protein”

Quality-Overall2%

“Poor Quality Control”

Artificial Sweeteners2%

“familiar with artificial sugar / sweetener tastes”

Sweetness2%

“It was difficult to tell that there was no sugar in the moist, chewy snack”

Stale/Rotten/Spoiled2%

“They were all moldy and disgusting”

Top return reasons

  • Taste-Overall36%
  • Advertised Vs Actual Product13%
  • Smell8%
  • Flavor6%
  • Value For Money5%
  • Hard Feel4%
  • Nutritional Content4%
  • Regulates Digestion3%
  • Artificial Sweeteners3%
  • Color3%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,812 tracked niches.