drawer fresheners for dresser
Worth a lookShows low returns (0.9%), but a small market ($74K/yr) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.07avg listing price — sweet spot $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+17.4%90-day search growth — must beat 0% to launch
Price range
Okay$5.98–$22.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Bad8,042.33avg incumbent reviews — the moat a new listing must climb
Market size
Bad$74K$74K/yr · 77K searches
Competition
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
80
Top-5 brand share
79%
Open market
18%
- Arm & Hammer34%
- MYARO23%
- Fresh Wave14%
- Vergali6%
- SCENTORINI4%
- Cedar Space3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ARM & HAMMER Fresh Effects Odor Neutralizing Baking Soda Pouches Long-Lasting Fragrance-Free Odor Absorber for Shoes Cars Home & Small Spaces 5 Count
Arm & Hammer$9.974.4★682 rev
MYARO 12 Pack Fresh Linen Scented Sachets for Drawer Closet & Car Air Freshener Bags | Odor Eliminator & Fabric Refresher | Crisp Clean Home Fragrance Gift Set
MYARO$14.794.0★11,318 rev
Arm & Hammer OdorBusterz Odor Eliminator Balls Clean Burst 10 Count Baking Soda Odor Control for Closets Drawers Hampers & Small Spaces
Arm & Hammer$19.544.2★21,499 rev
Fresh Wave Odor Eliminating & Deodorizing Packs Bag of 6 - Safer Odor Relief for Small Spaces Natural Plant-Based Odor Eliminator Odor Absorbers for Home
Fresh Wave$9.804.1★8,114 rev
Fresh Wave Lavender Odor Eliminating & Deodorizing Packs | Bag of 6 | Safer Odor Relief for Small Spaces | Natural Plant-Based Odor Eliminator | Odor Absorbers for Home
Fresh Wave$9.734.1★8,114 rev
Newest
by launch date
Lavender Odor Eliminator Pack of 6 | Long Lasting Odor Absorber for Home Wardrobe Shoes & Small Spaces | Scented Smell Absorber for Drawers Trash Cans & Closet | Daily Use Lavender Packs by Perfa
Perfa$12.4142 rev
FURWEY 16 Packs Lavender Scented Sachets for Drawers and Closets Long Lasting Sachet Bag Room Car Odor Deodorizer Fresh Scent Home Fragrance
FURWEY$8.3798 rev
15 Pack Sachets for Drawers and Closets Scented Sachets for Drawers Closet Freshener Sachet for Drawers to Refresh Any Space Sachet Bags Scented Drawer Fresheners for Dresser Lavender
Linda's Essentials$10.29288 rev
SCENTORINI Scented Sachets for Drawers and Closets Fresh Linen Scent 14 Pack Sachets Bags Closet Freshener Sachet for Wardrobe Cupboard Luggage Handbag Suitcases
SCENTORINI$11.22962 rev
ARM & HAMMER Fresh Effects Odor Neutralizing Baking Soda Pouches Long-Lasting Fragrance-Free Odor Absorber for Shoes Cars Home & Small Spaces 5 Count
Arm & Hammer$9.97682 rev
Trending
90-day click momentumLavender Odor Eliminator Pack of 6 | Long Lasting Odor Absorber for Home Wardrobe Shoes & Small Spaces | Scented Smell Absorber for Drawers Trash Cans & Closet | Daily Use Lavender Packs by Perfa
Perfa$12.414.7★
SCENTORINI Scented Sachets for Drawers and Closets Fresh Linen Scent 14 Pack Sachets Bags Closet Freshener Sachet for Wardrobe Cupboard Luggage Handbag Suitcases
SCENTORINI$11.224.0★
Woodever Cedar Blocks for Clothes Storage 56 Pcs 100% Aromatic Planks with Metal Hooks Cedar Wood Chips and Balls for Closets and Drawers Fresh Scented Sachets
Woodever$18.324.2★
FURWEY 16 Packs Lavender Scented Sachets for Drawers and Closets Long Lasting Sachet Bag Room Car Odor Deodorizer Fresh Scent Home Fragrance
FURWEY$8.373.9★
Innmily Activated Charcoal Odor Absorber Odor Eliminator for Strong Odor Bamboo Charcoal Air Purifying Bags for Shoe Home Car Closet Pet Sneaker Deodorizer Smoke Room Deodorizer(6 x 50g)
Innmily$9.704.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.4% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 2.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Delightful fragrance”
“They have really improved the overall quality regarding freshness”
“Great value”
“Just what I wanted”
“They are easy to move”
“work effectively”
“Great variety of size”
“durable”
“They are very powerful for their size”
“Fresh”
What buyers complain about
“Scent is too strong”
“Not effective”
“Very small”
“Not worth it”
“Stopped working after the first use”
“Very Weak”
“Not as advertised”
“Cheap”
“They dont absorb anything”
“I was allergic”