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dove baby oil

Skip it35/100

a concentrated shelf (top 5 take 95% of clicks) — dove baby oil doesn't clear our bar today.

Market/yr

$56K

Growth (1y)

+176.3%

Products

7

Brands

4

was 5 a year ago

Sellers

55

Price range

$6.49–$19.94

Returns

0.4%

Rating

4.6★

35/100

Skip it

Scored 35/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
3
×0.30
Growth
74
×0.30
Competition
0
×0.20
Quality gap
26
×0.10
Returns
97
×0.10

Demand

Weekly Amazon search volume, last 88 weeks — +176.3% year over year.
3K2KSpike '25Prime Day '25Spike '26Nov '24Feb '25May '25Aug '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Aug · busiest ÷ quietest = 1.8×

Competition

51%Palmer's
  • Palmer's51%
  • Baby Dove34%
  • Dove12%
  • The Honest Company2%
  • Other0%

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack. 4 brands and 55 sellers compete here.

Brands

4 falling

was 5 a year ago

Sellers

55

Top 5 brand share

100%

Product shelf

All 7 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Smell35%

“Great scent”

Soft Feel8%

“Makes his skin feels soft”

Quality-Overall8%

“Honest is a great brand over all”

Sensitivity-Overall6%

“Its gentle on sensitive skin”

Moist/Dry5%

“Very moisturizing”

Value For Money4%

“Worth the buy”

Allergies4%

“does not irritate the skin at all”

Skin Health3%

“It's good as far as the sensitive skin”

Toxic/Chemical Free2%

“not full of toxic chemicals”

Gifting Purpose2%

“Was gifted”

What buyers complain about

Smell28%

“weak scent”

Allergies12%

“May cause skin rash”

Sensitivity-Overall5%

“On top of that it burns the eyes”

Quality-Overall5%

“Not as good as I thought hardly Any bubbles”

Value For Money3%

“Pricey”

Dilute/Watery3%

“Too pricey and watery”

Functionality-Overall3%

“it just doesn't perform”

Leak-Proof3%

“Product leaked”

Skin Health3%

“It overly dried my toddlers skin”

Size-Overall2%

“The size was disappointing”

Top return reasons

  • Leak-Proof32%
  • Smell22%
  • Advertised Vs Actual Product10%
  • Size-Overall7%
  • Value For Money5%
  • Motor Power5%
  • Functionality-Overall2%
  • Product Condition2%
  • Ingredients-Overall2%
  • Sensitivity-Overall1%

Data scraped July 5, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.