doterra lavender essential oil
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Avg price
Great$50.56avg listing price — sweet spot $15–$100
Market size
Great$1.4M$1.4M/yr · 727K searches
Competition
Great40%top-5 click share — an open shelf
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,326.9avg incumbent reviews — the moat a new listing must climb
Price range
Okay$9.79–$240.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
2 flat
Sellers
38
Top-5 brand share
100%
Open market
0%
- doTERRA99%
- REVIVEEO1%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 40 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
doTERRA Lavender Essential Oil - 15 ml (Lavender)
doTERRA$38.254.7★5,153 rev
doTERRA Peppermint Essential Oil - 15ml
doTERRA$34.464.7★4,001 rev
doTERRA Introductory Kit 0.17 Fl Oz Each Count of Lemon Peppermint & Lavender
doTERRA$41.244.7★3,910 rev
doTERRA - Breathe Essential Oil Respiratory Blend - 15 ml
doTERRA$38.194.7★7,202 rev
doTERRA Deep Blue Rub
doTERRA$51.304.7★9,757 rev
Newest
by launch date
doTERRA Lemon Eucalyptus Oil - Eucalyptus citriodora
doTERRA$21.67189 rev
doTERRA Whisper Touch Oil - Blend for Women
doTERRA$39.73279 rev
doTERRA Deep Blue Stick
doTERRA$37.872,292 rev
doTERRA Deep Blue Stick - 2 Pack
doTERRA$75.852,292 rev
Lavender Essential Oil by Revive Essential Oils - 100% Pure Therapeutic Grade for Diffuser Humidifier Massage Aromatherapy Skin & Hair Care
REVIVEEO$9.792,072 rev
Trending
90-day click momentum
doTERRA - TerraShield Essential Oil Repellent Blend - Outdoor Protection Defense Acts as Effective Natural Barrier; For Diffusion or Topical Use - 15 mL
doTERRA$21.054.6★
doTERRA Lemon Eucalyptus Oil - Eucalyptus citriodora
doTERRA$21.674.6★
doTERRA - Yoga Collection
doTERRA$79.814.3★
doTERRA Deep Blue Stick - 2 Pack
doTERRA$75.854.7★
doTERRA Purify Essential Oil Cleansing Blend - 15 ml
doTERRA$34.614.6★
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — -15.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Just as good as the name brand”
“The scent is relaxing”
“it does work”
“Worth it”
“Works great for muscle pain”
“Immediately effective on joint pain and aches”
“There are no bad ingredients to cause additional problems”
“Breath better”
“Deep blue”
“Powerful cough drops”
What buyers complain about
“Bad smell”
“Expensive,”
“Pain”
“its totally my fault for not checking the size I bought”
“its not as strong as the tube of it”
“Product is terrible and ineffective”
“Does not work”
“Allergies”
“BAD CHANGES TO A ONCE DELIGHTFUL OIL”
“The taste is horrific”