docusate sodium 100mg softgels
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible26.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Good$12.41avg listing price — sweet spot $15–$100
Market size
Good$309K$309K/yr · 95K searches
Price range
Okay$3.53–$25.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad15,224avg incumbent reviews — the moat a new listing must climb
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
102
Top-5 brand share
100%
Open market
0%
- Amazon Basic Care48%
- HealthA2Z38%
- MAJOR7%
- Colace4%
- KIRKLAND3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basic Care Stool Softener Laxative Docusate Sodium 100 mg Softgels For Constipation Relief 100 Count
Amazon Basic Care$3.534.6★44,407 rev
HealthA2Z Stool Softener Docusate Sodium 100mg Red & White Capsules Dependable & Stimulant-Free Gentle Constipation Relief 400 Counts
HealthA2Z$10.004.7★14,553 rev
HealthA2Z Stool Softener Docusate Sodium 100mg Stimulant Free 400 Ct
HealthA2Z$9.914.6★9,436 rev
MAJOR Docusate Sodium 100mg Softgels Stool Softener Laxative for Occasional Constipation Relief - Gentle Dependable Stimulant-Free 100 Count (3-Pack)
MAJOR$10.044.6★2,208 rev
Colace Stool Softener 100 mg 60 Capsules Constipation Relief Docusate Sodium Gentle Docusate Stimulant-Free Regular Strength #1 Doctor Recommended Stool Softener Brand
Colace$15.774.6★16,878 rev
Newest
by launch dateHealthA2Z Stool Softener Docusate Sodium 100mg Red & White Capsules Dependable & Stimulant-Free Gentle Constipation Relief 400 Counts
HealthA2Z$10.0014,553 rev
HealthA2Z Stool Softener Docusate Sodium 100mg Stimulant Free 400 Ct
HealthA2Z$9.919,436 rev
Amazon Basic Care Stool Softener Laxative Docusate Sodium 100 mg Softgels For Constipation Relief 100 Count
Amazon Basic Care$3.5344,407 rev
MAJOR Docusate Sodium 100mg Stool Softener Laxative for Occasional Constipation Relief - Gentle Dependable Stimulant-Free 1000 Softgels
MAJOR$25.03540 rev
MAJOR Docusate Sodium 100mg Softgels Stool Softener Laxative for Occasional Constipation Relief - Gentle Dependable Stimulant-Free 100 Count (3-Pack)
MAJOR$10.042,208 rev
Trending
90-day click momentumColace Stool Softener 100 mg 60 Capsules Constipation Relief Docusate Sodium Gentle Docusate Stimulant-Free Regular Strength #1 Doctor Recommended Stool Softener Brand
Colace$15.774.6★
MAJOR Docusate Sodium 100mg Softgels Stool Softener Laxative for Occasional Constipation Relief - Gentle Dependable Stimulant-Free 100 Count (3-Pack)
MAJOR$10.044.6★
Amazon Basic Care Stool Softener Laxative Docusate Sodium 100 mg Softgels For Constipation Relief 100 Count
Amazon Basic Care$3.534.6★
Kirkland Signature Stool Softener 100 mg 400 Softgels
KIRKLAND$12.604.7★
HealthA2Z Stool Softener Docusate Sodium 100mg Stimulant Free 400 Ct
HealthA2Z$9.914.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great deal”
“Does the job”
“As advertised”
“Just as good as the name brand”
“They are small pill pills so there is no problem with swallowing them”
“Helps to keep things soft”
“Helps with constipation”
“Easy to take and very effective”
“this do the job”
“effective and easy to swallow”
What buyers complain about
“Not as effective as I thought”
“A high price doesn't necessarily mean it's good”
“Tried taking 2 pills, still nothing”
“Smells like tide laundry detergent”
“Upset stomach”
“I'm so disappointed that I can't use the bottle with the instructions on how to use the medication”
“its caused SEVERE constipation”
“Caused cramps and diarrhea”
“Tablets Leak”
“Wrong description of product”