docosanol
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.71avg listing price — sweet spot $15–$100
Price range
Good$5.41–$28.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$384K$384K/yr · 161K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,589.42avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
55
Top-5 brand share
98%
Open market
0%
- TARO58%
- Wellness Basics15%
- Abreva10%
- DOCO8%
- WELMATE7%
- Mederma2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TARO Cold Sore/Fever Blister Treatment - Docosanol 10% Cream (0.07 oz - 1 Tube)
TARO$9.644.6★3,462 rev
TARO Cold Sore & Fever Blister Treatment - Fast-Acting Docosanol 10% Cream - Cold Sore & Fever Blister Treatment for Lips Anti-Itch Formula for Effective Relief and Healing - 0.14 oz (2 Pack)
TARO$13.364.6★3,462 rev
Wellness Basics Docosanol Cream 10% | Cold Sore Treatment | Shortens Healing Time | 0.07 oz - 2 Tubes
Wellness Basics$14.254.6★498 rev
Abreva Docosanol 10% Cream Tube FDA Approved Treatment for Cold Sore/Fever Blister 2 grams
Abreva$14.834.8★5,752 rev
DocoShield Lip Balm w/Docosanol and Lysine (3-Pack)
DOCO$20.484.7★1,987 rev
Newest
by launch date
WELMATE Docosanol 10% Cold Sore Treatment for Lips 2 Pack - Fever Blister Medicine Fast Acting Shortens Healing Time Doctor Formulated Pain Relief Cream - 0.07 oz Tube
WELMATE$19.84121 rev
WELMATE Docosanol Cream 10% - Cold Sore Treatment for Lips & Face Fever Blister Medicine - Shortens Healing Time Pain Relief Cream Fast Acting Doctor Formulated (1 Pack) 0.07 oz Tube
WELMATE$10.64121 rev
Wellness Basics Docosanol Cream 10% | Cold Sore Treatment | Shortens Healing Time | 0.07 oz - 2 Tubes
Wellness Basics$14.25498 rev
Wellness Basics Docosanol Cream 10% | Cold Sore Treatment | Shortens Healing Time | 0.07 oz - Pump
Wellness Basics$5.41345 rev
TARO Cold Sore & Fever Blister Treatment - Fast-Acting Docosanol 10% Cream - Cold Sore & Fever Blister Treatment for Lips Anti-Itch Formula for Effective Relief and Healing - 0.14 oz (2 Pack)
TARO$13.363,462 rev
Trending
90-day click momentumWellness Basics Docosanol Cream 10% | Cold Sore Treatment | Shortens Healing Time | 0.07 oz - 2 Tubes
Wellness Basics$14.254.6★
WELMATE Docosanol Cream 10% - Cold Sore Treatment for Lips & Face Fever Blister Medicine - Shortens Healing Time Pain Relief Cream Fast Acting Doctor Formulated (1 Pack) 0.07 oz Tube
WELMATE$10.644.6★
WELMATE Docosanol 10% Cold Sore Treatment for Lips 2 Pack - Fever Blister Medicine Fast Acting Shortens Healing Time Doctor Formulated Pain Relief Cream - 0.07 oz Tube
WELMATE$19.844.6★
Mederma Cold Sore Discreet Patch - Hydrocolloid Gel Relieves Redness & Swelling Conceals Cold Sores
Mederma$13.064.4★
Abreva Docosanol 10% Cream Tube FDA Approved Treatment for Cold Sore/Fever Blister 2 grams
Abreva$14.834.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“Effective”
“Good quality product that is easy to use”
“Helps a lot with cold sores”
“As advertised”
“No pain at all”
“Comes in handy”
“Feels comfortable”
“Proper application matters though”
“Good size”
What buyers complain about
“They're very sticky”
“more painful then they typically are”
“It didnt do anything for me”
“Little Pricey”
“I must be allergic”
“Way too big”
“Very hard to use”
“Cold sore and fever blisters”
“got sick from it”
“Difficult to remove from applicator so dont even know how well it would apply outside of the crease area”