dm
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Okay$10.60avg listing price — sweet spot $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,998.5avg incumbent reviews — the moat a new listing must climb
Price range
Bad$6.78–$17.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$83K$83K/yr · 362K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad86%top-5 click share — a locked-up shelf
Growth
Bad-32.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
56
Top-5 brand share
100%
Open market
0%
- ALKA-SELTZER PLUS95%
- Delsym3%
- Robitussin2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Alka-Seltzer Cold Cold & Allergy Max Strength Fast Gels Allergy Medicine Multi-Symptom Relief Body Aches and Pains Congestion Relief 24 Count (Packing May Vary)
ALKA-SELTZER PLUS$9.164.7★5,815 rev
Alka-Seltzer Cold Cold & Sinus Max Strength Fast Gels Medicine Multi-Symptom Relief Body Aches and Pains Sinus Pressure Congestion Relief 24 Count (Packaging May Vary)
ALKA-SELTZER PLUS$9.344.7★1,706 rev
Alka-Seltzer Cold Cold & Sinus Max Strength Day/Night Fast Gels Medicine Multi-Symptom Relief Body Aches and Pains Sinus Pressure Congestion Relief 24 Count (Packaging May Vary)
ALKA-SELTZER PLUS$9.224.8★2,308 rev
Alka-Seltzer Plus Severe Cold - Sparkling Original Powerfast Fizz Effervescent Common Cold Tablets Sinus Congestion Runny Nose and Dry Cough 36CT Packaging May Vary
ALKA-SELTZER PLUS$11.944.8★3,740 rev
Alka-Seltzer Cold Cold & Cough Max Strength Fast Dissolve Tablets Cough Medicine Multi-Symptom Relief Body Aches and Pains Congestion Relief Citrus Flavor 24 Count (Packaging May Vary)
ALKA-SELTZER PLUS$9.134.8★2,396 rev
Newest
by launch dateAlka-Seltzer Cold Cold & Cough Max Strength Fast Dissolve Tablets Cough Medicine Multi-Symptom Relief Body Aches and Pains Congestion Relief Citrus Flavor 24 Count (Packaging May Vary)
ALKA-SELTZER PLUS$9.132,396 rev
Alka-Seltzer Plus Severe Cold & Flu Medicine Citrus Effervescent Tablets Nasal & Sinus Congestion Sneezing Runny Nose Cough Sore Throat 24 Count Packaging May Vary
ALKA-SELTZER PLUS$9.185,190 rev
Alka-Seltzer Plus Severe Cold & Cough Medicine For Adults PowerFast Fizz Citrus Effervescent Tablets Fast Relief of Headache Sore Throat Nasal & Sinus Congestion Runny Nose & Fever 48ct
ALKA-SELTZER PLUS$17.432,396 rev
Alka-Seltzer Plus Severe Cold - Sparkling Original Powerfast Fizz Effervescent Common Cold Tablets Sinus Congestion Runny Nose and Dry Cough 36CT Packaging May Vary
ALKA-SELTZER PLUS$11.943,740 rev
Alka-Seltzer Plus Maximum Strength Cough Mucus & Congestion Powermax Liquid Gels Fast and Effective Chest Congestion Relief Cough Suppressant For Adults and Children 12 Years and Older 24 Count
ALKA-SELTZER PLUS$9.173,572 rev
Trending
90-day click momentumAlka-Seltzer Plus Severe Cold - Sparkling Original Powerfast Fizz Effervescent Common Cold Tablets Sinus Congestion Runny Nose and Dry Cough 36CT Packaging May Vary
ALKA-SELTZER PLUS$11.944.8★
Alka-Seltzer Plus Severe Cold & Cough Medicine For Adults PowerFast Fizz Citrus Effervescent Tablets Fast Relief of Headache Sore Throat Nasal & Sinus Congestion Runny Nose & Fever 48ct
ALKA-SELTZER PLUS$17.434.8★
Delsym 12 Hour Cough Medicine for Adults Powerful Relief for 12 Hours Cough Suppressant Liquid with Extended-Release Dextromethorphan Orange Flavor Liquid Cough Syrup 5 Fl Oz (Pack of 1)
Delsym$14.694.7★
Alka-Seltzer Plus Maximum Strength Cough Mucus & Congestion Powermax Liquid Gels Fast and Effective Chest Congestion Relief Cough Suppressant For Adults and Children 12 Years and Older 24 Count
ALKA-SELTZER PLUS$9.174.7★
Alka-Seltzer Cold Cold & Allergy Max Strength Fast Gels Allergy Medicine Multi-Symptom Relief Body Aches and Pains Congestion Relief 24 Count (Packing May Vary)
ALKA-SELTZER PLUS$9.164.7★
Demand & seasonality
Weekly Amazon search volume, last 66 weeks — -32.2% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 10.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good cough medicine”
“Best cold and flu medicine on the market”
“Very effective”
“Excellent product”
“Good taste”
“Great price”
“As advertised”
“They really helped with sinus congestion”
“Best OTC medicine out there”
“Excellent day-time med when you need to stay awake”
What buyers complain about
“Did not stop cough or any provide any relief”
“barely worked”
“I have a corn allergy”
“Not really worth it”
“HUGE capsules”
“tastes awful”
“But hard to swallow”
“this medicine made me feel 30% day 1 just start taking it”
“did nothing for a bad cold”
“Ineffective”