dish wand
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Market size
Great$924K$924K/yr · 776K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.86avg listing price — sweet spot $15–$100
Growth
Okay+9.6%90-day search growth — must beat 0% to launch
Review moat
Bad4,641.13avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$3.24–$14.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
60
Top-5 brand share
100%
Open market
0%
- Scotch-Brite83%
- HELIME9%
- MR.SIGA3%
- 3M3%
- Dawn2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Scotch-Brite Zero Scratch Dishwand Dishwasher-Safe Scrub Wand with Built-in Scraper Gentle Scrubbing Power Stands Upright 1 Pack
Scotch-Brite$3.244.3★18,306 rev
Scotch-Brite Non-Scratch Dishwand Kit Includes 1 Wand & 8 Refill Pads Keep Hands Out of the Mess Blue
Scotch-Brite$12.904.5★4,814 rev
Scotch-Brite Advanced Soap Control Non-Scratch Dishwand Kit 1 Dish Wand & 5 Sponge Refills Prevents Soap from Leaking Leak-Free Guarantee Best for Nonstick Pots and Pans Glass Tubs & Showers
Scotch-Brite$13.464.5★1,998 rev
Brite by Scotch-Brite Fillable Dishwand
Scotch-Brite$12.104.0★111 rev
Scotch-Brite Odor Resist Soap Control Dishwand Brush 1 Cleaning Dish Wand Brush Precise Soap Control Leak-Free Guarantee Safe on Dishes Nonstick Cookware Tubs
Scotch-Brite$6.114.5★20,573 rev
Newest
by launch dateBrite by Scotch-Brite Fillable Dishwand
Scotch-Brite$12.10111 rev
Dish Wand with Handle Non-Scratch Dishwand Refills Replacement Sponge Heads
HELIME$13.81168 rev
MR.SIGA Soap Dispensing Dish Brush Kitchen Brush for Pot Pan Sink Cleaning Black
MR.SIGA$9.992,363 rev
Scotch-Brite Non-Scratch Dishwand Kit Includes 1 Wand & 8 Refill Pads Keep Hands Out of the Mess Blue
Scotch-Brite$12.904,814 rev
Scotch-Brite Advanced Soap Control Non-Scratch Dishwand Kit 1 Dish Wand & 5 Sponge Refills Prevents Soap from Leaking Leak-Free Guarantee Best for Nonstick Pots and Pans Glass Tubs & Showers
Scotch-Brite$13.461,998 rev
Trending
90-day click momentumDish Wand with Handle Non-Scratch Dishwand Refills Replacement Sponge Heads
HELIME$13.814.4★
Brite by Scotch-Brite Fillable Dishwand
Scotch-Brite$12.104.0★
Scotch-Brite Heavy Duty Advanced Soap Control Dishwand Kit Includes 1 Wand & 5 Refill Pads Control Soap With A Button Keep Your Hands Out Of Dirty Water
Scotch-Brite$14.814.5★
Scotch-Brite Non-Scratch Advanced Soap Control Dishwand Leak-Free Guarantee Long Lasting and Reusable
Scotch-Brite$6.544.5★
Scotch-Brite Zero Scratch Dishwand Dishwasher-Safe Scrub Wand with Built-in Scraper Gentle Scrubbing Power Stands Upright 1 Pack
Scotch-Brite$3.244.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans great”
“Excellent product”
“easy to replace”
“Awesome price”
“Just as advertised”
“No leaks yet”
“Works well”
“works well to wash”
“The sponge is durable”
“Easy to fill up the soap dispenser”
What buyers complain about
“Leaked again”
“not an easy thing to clean up”
“broke after a month”
“Absolute garbage”
“Does NOT dispense soap”
“The design itself is defective”
“Small”
“Not as described”
“Does not work”
“Nasty Smell”