diflucan
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Great$1.9M$1.9M/yr · 696K searches
Avg price
Good$13.12avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$8.84–$17.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Review moat
Bad12,683avg incumbent reviews — the moat a new listing must climb
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
40
Top-5 brand share
100%
Open market
0%
- Monistat75%
- Amazon Basic Care22%
- Vagisil3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Monistat 1-Day Yeast Infection Treatment for Women 1 Miconazole Ovule Insert & External Itch Relief Cream (9g Tube) Combo Pack Maximum Strength
Monistat$17.794.6★25,376 rev
Monistat 1-Day Yeast Infection Treatment for Women 1 Pre-Filled Tioconazole Cream Applicator Fast-Acting Relief for Vaginal Itching
Monistat$13.494.6★6,882 rev
Amazon Basic Care Tioconazole Ointment 6.5 Percent 1-Dose Yeast Infection Treatment For Women Fast Acting Relief Pre-Filled Applicator Odorless Formula 0.16 ounce (Pack of 1)
Amazon Basic Care$8.844.5★5,927 rev
Amazon Basic Care Miconazole Nitrate Vaginal Insert 1200 mg and Miconazole Nitrate Cream 2% 1-Day Treatment Relieves Itching Vaginal Yeast Infection 0.32 Ounce 1 Count
Amazon Basic Care$11.624.5★23,750 rev
Monistat 3-Day Yeast Infection Treatment for Women 3 Miconazole Vaginal Suppositories & External Itch Relief Cream (9g Tube) Combo Pack
Monistat$15.024.6★10,483 rev
Newest
by launch date
Vagisil Vagistat 1 Day Single-Dose Yeast Infection Treatment for Women Antifungal Ointment Helps Relieve External Itching and Irritation 1 Pre-Filled No Touch Vaginal Applicator (Pack of 1)
Vagisil$11.983,680 rev
Amazon Basic Care Tioconazole Ointment 6.5 Percent 1-Dose Yeast Infection Treatment For Women Fast Acting Relief Pre-Filled Applicator Odorless Formula 0.16 ounce (Pack of 1)
Amazon Basic Care$8.845,927 rev
Amazon Basic Care Miconazole Nitrate Vaginal Insert 1200 mg and Miconazole Nitrate Cream 2% 1-Day Treatment Relieves Itching Vaginal Yeast Infection 0.32 Ounce 1 Count
Amazon Basic Care$11.6223,750 rev
Monistat 1-Day Yeast Infection Treatment for Women 1 Pre-Filled Tioconazole Cream Applicator Fast-Acting Relief for Vaginal Itching
Monistat$13.496,882 rev
Monistat 3-Day Yeast Infection Treatment for Women 3 Miconazole Vaginal Suppositories & External Itch Relief Cream (9g Tube) Combo Pack
Monistat$15.0210,483 rev
Trending
90-day click momentumAmazon Basic Care Tioconazole Ointment 6.5 Percent 1-Dose Yeast Infection Treatment For Women Fast Acting Relief Pre-Filled Applicator Odorless Formula 0.16 ounce (Pack of 1)
Amazon Basic Care$8.844.5★
Vagisil Vagistat 1 Day Single-Dose Yeast Infection Treatment for Women Antifungal Ointment Helps Relieve External Itching and Irritation 1 Pre-Filled No Touch Vaginal Applicator (Pack of 1)
Vagisil$11.984.5★
Monistat 1-Day Yeast Infection Treatment for Women 1 Miconazole Ovule Insert & External Itch Relief Cream (9g Tube) Combo Pack Maximum Strength
Monistat$17.794.6★
Monistat 3-Day Yeast Infection Treatment for Women 3 Miconazole Vaginal Suppositories & External Itch Relief Cream (9g Tube) Combo Pack
Monistat$15.024.6★
Monistat 1-Day Yeast Infection Treatment for Women 1 Pre-Filled Tioconazole Cream Applicator Fast-Acting Relief for Vaginal Itching
Monistat$13.494.6★
Demand
Weekly Amazon search volume, last 37 weeks — +2.3% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“As good as the top name brands”
“Works well”
“Works easily”
“Works as advertised”
“Worth it”
“no irritation, id buy again”
“No bad side effects”
“Its so strong”
“the itching went away”
“Very easy to apply”
What buyers complain about
“Itching”
“Did not work”
“Not instant relief or anything”
“The itching? Relentless”
“Very uncomfortable”
“Had i known this could be a side effect i would have bought something else”
“This product is garbage”
“So hard to use I don't know if it will work”
“that's messy”
“OMG the swelling and uncomfortable feeling”