diet food
Skip it43/100a small market ($114K/yr) — diet food doesn't clear our bar today.
Market/yr
$114K
Growth (1y)
+88.6%
Products
18
Brands
3
was 5 a year ago
Sellers
79
Price range
$5.26–$56.60
Returns
0.0%
Rating
4.3★
Skip it
Scored 43/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +88.6% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.No pronounced peak months · busiest ÷ quietest = 2.0×
Competition
- Protein One54%
- Fiber One39%
- ONE7%
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them. 3 brands and 79 sellers compete here.
Brands
3 falling
was 5 a year ago
Sellers
79
Top 5 brand share
100%
Product shelf
All 18 tracked products in this niche.
Protein One Peanut Butter Chocolate Protein Bars GLP-1 Friendly 5 Ct 4.8 oz
Protein One
$6.533.6★1,811 reviews
Protein One Strawberries and Cream Protein Bars GLP-1 Friendly 5 Ct 4.8 oz
Protein One
$5.573.6★2,355 reviews
Fiber One Chewy Protein Bars Caramel Nut Protein Snacks 1.17 oz 5 ct
Fiber One
$5.314.5★8,229 reviews
Protein One 90 Calorie Protein Bars Chocolate Chip Keto Friendly 5 Ct 4.8 oz (Pack of 12)
Protein One
$56.604.1★1,146 reviews
Fiber One 80 Calorie Chewy Bars Chocolate Peanut Butter Snack Bars Value Pack 10 Ct 8.2 oz
Fiber One
$8.434.2★1,952 reviews
Fiber One Chewy Bars Oats and Chocolate Fiber Snacks Mega Pack 15 Ct 21.2 oz
Fiber One
$8.444.7★14,054 reviews
Protein One Chocolate Chip Protein Bars GLP-1 Friendly 5 Ct 4.8 oz
Protein One
$5.264.1★1,146 reviews
Fiber One 80 Calorie Chewy Snack Bars Chocolate Caramel and Pretzel 5 Ct 4.1 oz
Fiber One
$6.214.2★4,875 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious Treat”
“Good protein”
“The flavor variety is excellent”
“Low calorie”
“They're well made”
“Great little sweet treat”
“GREAT PRICE”
“Great texture”
“Fresh arrived fast”
“Nice and soft and we can taste the cinnamon”
What buyers complain about
“has an odd after taste”
“Certain things just don't make sense as a part of a healthy diet”
“And the taste, tastes artificial”
“Not chewable”
“Kinda Pricey”
“Melted Mess”
“its a really weird texture”
“Bolts are too short”
“To sweet”
“Not as pictured”
Top return reasons
- Taste-Overall37%
- Ingredients-Overall14%
- Value For Money9%
- Storage Temperature7%
- Ease Of Chewing/Swallowing6%
- Flavor4%
- Side Effects2%
- Smell2%
- Powdered/Crumbled2%
- Nutritional Content2%