diclofenac sodium topical gel
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Great$1.9M$1.9M/yr · 1.1M searches
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.69avg listing price — sweet spot $15–$100
Price range
Good$8.32–$31.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Review moat
Bad12,789.14avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
56
Top-5 brand share
96%
Open market
0%
- HealthCareAisle40%
- Amazon Basic Care30%
- Voltaren16%
- C'rcle5%
- GeriCare5%
- Curist4%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basic Care Diclofenac Sodium Topical Gel 1% (NSAID) Arthritis Pain Reliever for Hand Wrist Elbow Foot Ankle and Knee Pain Relief 5.29 oz (150 grams) (Packaging may vary)
Amazon Basic Care$12.774.6★6,920 rev
HealthCareAisle Diclofenac Gel 1% Arthritis Pain Relief - 150 g tube - Original Prescription Strength (NSAID)
HealthCareAisle$11.914.6★18,353 rev
Voltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac - NEW Easy Open Cap - 100 g Tube And 20 g Travel Size Tube
Voltaren$20.444.5★21,551 rev
HealthCareAisle Diclofenac Gel 1% Arthritis Pain Relief - 50 g tube - Original Prescription Strength (NSAID)
HealthCareAisle$8.324.6★18,353 rev
HealthCareAisle Diclofenac Gel 1% Arthritis Pain Relief - 100 g tube - Original Prescription Strength (NSAID)
HealthCareAisle$11.154.6★18,353 rev
Newest
by launch date
Diclofenac Sodium Gel 1% 150g Effective Arthritis Pain Reliever - Prescription Strength Anti-Inflammatory Gel - Extra Strength Arthritis Cream for Daily Use - Get Over-The-Counter Relief(1Pack)
C'rcle$15.98447 rev
Curist Diclofenac Sodium Topical Gel 1 Percent 100g for Arthritis Pain - Joint Pain Relief for Hand Pain Foot Pain Knee Pain Elbow Pain & Ankle Pain - 1% - 3.53oz
Curist$9.01295 rev
Curist Diclofenac Sodium Topical Gel 1 Percent 150g for Arthritis Pain - Joint Pain Relief for Hand/Foot Pain Knee/Elbow Pain & Ankle Pain - 1% - 5.29oz
Curist$13.962,255 rev
Amazon Basic Care Diclofenac Sodium Topical Gel 1% (NSAID) Arthritis Pain Reliever for Hand Wrist Elbow Foot Ankle and Knee Pain Relief 5.29 oz (150 grams) (Packaging may vary)
Amazon Basic Care$12.776,920 rev
GeriCare Topical Arthritis Pain Relief Gel Diclofenac Sodium 1% (NSAID) Hand Wrist Elbow Foot Ankle Knee Extra-Strength Pain Reliever- Anti-inflammatory Arthritis Pain Treatment 3.53oz (2 Pack)
GeriCare$20.10569 rev
Trending
90-day click momentumDiclofenac Sodium Gel 1% 150g Effective Arthritis Pain Reliever - Prescription Strength Anti-Inflammatory Gel - Extra Strength Arthritis Cream for Daily Use - Get Over-The-Counter Relief(1Pack)
C'rcle$15.984.6★
Amazon Basic Care Diclofenac Sodium Topical Gel 1% (NSAID) Arthritis Pain Reliever for Hand Wrist Elbow Foot Ankle and Knee Pain Relief 5.29 oz (150 grams) (Packaging may vary)
Amazon Basic Care$12.774.6★
Curist Diclofenac Sodium Topical Gel 1 Percent 100g for Arthritis Pain - Joint Pain Relief for Hand Pain Foot Pain Knee Pain Elbow Pain & Ankle Pain - 1% - 3.53oz
Curist$9.014.7★
HealthCareAisle Diclofenac Gel 1% Arthritis Pain Relief - 50 g tube - Original Prescription Strength (NSAID)
HealthCareAisle$8.324.6★
HealthCareAisle Diclofenac Gel 1% Arthritis Pain Relief - 100 g tube - Original Prescription Strength (NSAID)
HealthCareAisle$11.154.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Affordable Price”
“Helps with knee pain”
“WORKS AS ADVERTISED”
“As good as name brand”
“Exactly as advertised”
“has no bad smells”
“Great for muscle pain”
“Easy to use”
“it feels cool when applied”
“This stuff actually does absorb in”
What buyers complain about
“Doesnt provide enough pain, relief”
“Didn't work for me”
“Crazy expensive”
“This didn't really help with the arthritis in my knee”
“Terrible smell”
“the tube is too big”
“Misleading picture”
“Can't anything be easy”
“Too much side effects”
“it's ok I wish the dose was stronger”