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diarrhea medicine for kids

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A concentrated shelf (top 5 take 77% of clicks) — this niche doesn't clear our bar today.

Market size 30Growth 23Conversion 96Competition 19Returns 100Price range 23Avg price 40Brand share 30Review moat 37Quality gap 21

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible12.8%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$10.84

avg listing price — sweet spot $15–$100

Review moat

Okay2,792.58

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$136K

$136K/yr · 98K searches

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Bad-4.8%

90-day search growth — must beat 0% to launch

Price range

Bad$5.57–$17.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad77%

top-5 click share — a locked-up shelf

Competition

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

558

Top-5 brand share

87%

Open market

5%

  • Imodium44%
  • MYLICON13%
  • Dr. Talbot's12%
  • Lactéol9%
  • DiaResQ9%
  • Pepto Bismol8%
  • Open — no brand owns it (2 brands, 5%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$20K30%$41K45%$61K60%$82K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.
2K2KSpike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency15%

“this was very effective”

Acid Regulator/Stomach Ache Relief12%

“helps with stomach pain”

Taste-Overall10%

“They have a nice berry taste”

Quality-Overall9%

“GREAT PRODUCT”

Advertised Vs Actual Product6%

“works as it is supposed to”

Ease Of Use6%

“Easy to take”

Value For Money5%

“Good price”

Regulates Digestion4%

“Works well for recurrent digestive problem”

Ease Of Cleaning2%

“Cleaner than other comparable brands”

Ease Of Chewing/Swallowing2%

“Just buy the chewable”

What buyers complain about

Ease Of Use8%

“Impossible to open”

Functionality-Overall7%

“It didnt work for me”

Acid Regulator/Stomach Ache Relief7%

“If you're always feeling sick to your stomach”

Ease Of Chewing/Swallowing4%

“.Just a little hard to chew”

Sweetness4%

“Ahhh isnt that sweet”

Value For Money4%

“These are ridiculously expensive”

Taste-Overall4%

“The texture and taste is so awful”

Comfort-Overall3%

“inability to get comfortable after”

Dosage3%

“Cant say how effective they are because I gave up on fighting to get to the pills”

Flavor2%

“Kids didnt love the mint flavor”