diabetic shakes
Launch itA $3.1M/yr market growing +8.0% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Incredible$3.1M$3.1M/yr · 1.0M searches
Avg price
Incredible$36.00avg listing price — sweet spot $15–$100
Price range
Great$12.89–$47.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,801.79avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
35
Top-5 brand share
100%
Open market
0%
- Glucerna80%
- BOOST11%
- Generic6%
- ENTEREX DIABETIC2%
- Premier Protein1%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Glucerna Original Diabetes Care Shake Homemade Vanilla Diabetic Meal Replacement to Support Blood Sugar Management 10g Protein 180 Calories Ready to Drink 8-fl-oz Bottle 24 Pack
Glucerna$40.274.8★5,421 rev
Glucerna Original Diabetes Care Shake Rich Chocolate Diabetic Meal Replacement to Support Blood Sugar Management 10g Protein 180 Calories Ready to Drink 8-fl-oz Bottle 24 Pack
Glucerna$40.454.8★4,340 rev
Glucerna Hunger Smart Diabetes Care Shake Classic Chocolate Diabetic Meal Replacement to Support Blood Sugar Management 15g Protein 180 Calories Ready to Drink 10 Fl Oz 24 Pack
Glucerna$42.274.7★5,139 rev
Glucerna Protein Smart Diabetes Care Shake Chocolate Diabetic Meal Replacement to Support Blood Sugar Management 30g Protein 150 Calories Ready to Drink 11-fl-oz Bottle 12 Pack
Glucerna$34.164.7★1,295 rev
Glucerna Original Diabetes Care Shake Creamy Strawberry Diabetic Meal Replacement to Support Blood Sugar Management 10g Protein 180 Calories Ready to Drink 8-fl-oz Bottle 24 Pack
Glucerna$41.324.7★3,658 rev
Newest
by launch date
Enterex Diabetic Ready-to-Mix Nutritionally Complete Powder No Added Sugar Gluten Free Vanilla Flavor 400g (7 Servings)
ENTEREX DIABETIC$24.62138 rev
Glucerna 1g Total Sugars Vanilla Diabetes Care Shake Diabetic Drink to Support Blood Sugar Management 15g Protein 180 Calories Ready to Drink 10-fl-oz Bottle 16 Pack
Glucerna$36.14181 rev
Glucerna 1g Total Sugars Chocolate Diabetes Care Shake Diabetic Drink to Support Blood Sugar Management 15g Protein 180 Calories Ready to Drink 10-fl-oz Bottle 16 Pack
Glucerna$38.51154 rev
Glu Protein Diabetic Drink | Original Shake | Rich Chocolate Homemade Vanilla and Creamy Strawberry Flavors | 12 Pack
Generic$26.4362 rev
BOOST Glucose Control Ready to Drink Nutritional Drinks with Extra Nutrient Support Drink Rich Chocolate 8 Fl Oz Pack of 24
BOOST$42.542,355 rev
Trending
90-day click momentumEnterex Diabetic Ready-to-Mix Nutritionally Complete Powder No Added Sugar Gluten Free Vanilla Flavor 400g (7 Servings)
ENTEREX DIABETIC$24.624.6★
Glu Protein Diabetic Drink | Original Shake | Rich Chocolate Homemade Vanilla and Creamy Strawberry Flavors | 12 Pack
Generic$26.434.8★
Glucerna Protein Smart Diabetes Care Shake Vanilla Diabetic Meal Replacement to Support Blood Sugar Management 30g Protein 150 Calories Ready to Drink 11-fl-oz Bottle 12 Pack
Glucerna$35.864.6★
Glucerna Original Diabetes Care Shake Homemade Vanilla Diabetic Meal Replacement to Support Blood Sugar Management 10g Protein 180 Calories Ready to Drink 8-fl-oz Bottle 24 Pack
Glucerna$40.274.8★
BOOST Glucose Control Ready to Drink Nutritional Drinks with Extra Nutrient Support Drink Very Vanilla Carton 8 Fl Oz Pack of 24
BOOST$37.804.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.0% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 10.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent taste perfect for smoothies”
“Great supplement”
“The flavors are delicious and satisfying”
“Excellent Product”
“Great for diabetics”
“Worth the money”
“As advertised”
“Super sweet”
“Easy use”
“You gain a little weight”
What buyers complain about
“taste is icky”
“Too expensive”
“My fault, needed more protein”
“Not for diabetics”
“Weak flavor”
“it doesn't fit in mailbox”
“Garbage product”
“Too sweet and too creamy for me”
“It contains too much ingredients”
“Two cases are quite heavy”