designer whey protein powder
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$36.88avg listing price — sweet spot $15–$100
Price range
Great$13.30–$64.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,781.08avg incumbent reviews — the moat a new listing must climb
Growth
Okay+14.4%90-day search growth — must beat 0% to launch
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Okay$103K$103K/yr · 47K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
1 falling
Sellers
27
Top-5 brand share
100%
Open market
0%
- Designer Wellness100%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Designer Wellness Designer Whey Natural Whey Protein Powder with Probiotics Fiber and Key B-Vitamins for Energy Gluten-Free French Vanilla 12oz
Designer Wellness$21.154.3★2,804 rev
Designer Wellness Designer Whey Natural Whey Protein Powder with Probiotics Fiber and Key B-Vitamins for Energy Gluten-Free French Vanilla 2 lb
Designer Wellness$41.534.3★2,804 rev
Designer Wellness Designer Whey Natural Whey Protein Powder with Probiotics Fiber and Key B-Vitamins for Energy Gluten-Free Gourmet Chocolate 12oz
Designer Wellness$21.364.4★703 rev
Designer Wellness Designer Whey Natural Whey Protein Powder with Probiotics Fiber and Key B-Vitamins for Energy Gluten-Free French Vanilla 4 lb
Designer Wellness$63.894.3★2,804 rev
Designer Wellness Designer Whey Natural Whey Protein Powder with Probiotics Fiber and Key B-Vitamins for Energy Gluten-Free Gourmet Chocolate 4 lb
Designer Wellness$64.374.5★1,507 rev
Newest
by launch date
Designer Wellness Designer Lite Low Calorie Natural Protein Prebiotic Fiber Key Vitamins & Minerals Vanilla Cupcake 25.6 Ounces
Designer Wellness$36.593,689 rev
Designer Wellness Designer Egg Natural Egg Yolk & Egg White Protein Powder Keto and Paleo Friendly Low Calorie Less Fat and Cholesterol Classic Vanilla 12.4 Ounce
Designer Wellness$26.991,320 rev
Designer Wellness Designer Whey Protein Meal Replacement Powder Organic Superfood Complex Carbs Vitamins Minerals Gluten-Free Milk Chocolate 1.72 Pound
Designer Wellness$34.51289 rev
Designer Wellness Designer Whey Protein Meal Replacement Powder Organic Superfood Complex Carbs Vitamins Minerals Gluten-Free Vanilla Bean 1.72 Pound
Designer Wellness$34.77836 rev
Designer Wellness Designer Lite Low Calorie Natural Protein Prebiotic Fiber Key Vitamins & Minerals Vanilla Cupcake 9.03 Ounces
Designer Wellness$13.303,689 rev
Trending
90-day click momentumDesigner Wellness Designer Egg Natural Egg Yolk & Egg White Protein Powder Keto and Paleo Friendly Low Calorie Less Fat and Cholesterol Classic Vanilla 12.4 Ounce
Designer Wellness$26.994.4★
Designer Wellness Designer Lite Low Calorie Natural Protein Prebiotic Fiber Key Vitamins & Minerals Vanilla Cupcake 25.6 Ounces
Designer Wellness$36.594.2★
Designer Wellness Designer Whey Natural Whey Protein Powder with Probiotics Fiber and Key B-Vitamins for Energy Gluten-Free Gourmet Chocolate 4 lb
Designer Wellness$64.374.5★
Designer Wellness Designer Lite Low Calorie Natural Protein Prebiotic Fiber Key Vitamins & Minerals Vanilla Cupcake 9.03 Ounces
Designer Wellness$13.304.2★
Designer Wellness Designer Whey Natural Whey Protein Powder with Probiotics Fiber and Key B-Vitamins for Energy Gluten-Free & Kosher Double Chocolate 2 lb
Designer Wellness$42.524.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great protein powder”
“It tastes delicious”
“Great flavor”
“Quality product”
“Takes 15 seconds to scoop and mix, easy peasy”
“Can't beat the price”
“Plant based Protein Powder”
“Blends well in my smoothy drink”
“It comes as advertised”
“Mixes well without lumps”
What buyers complain about
“Tastes like thick chalk”
“just too expensive for what you get”
“I dont feel it is a good value compared with other protein powders”
“it was a littlr grainy when mixed”
“It is a whole different texture”
“It's so nasty I have to put sweetener in it to be able to drink it”
“Awful flavor”
“felt very uncomfortable in my stomach”
“When I woke up I had diarrhea”
“Made me sick”