dermatitis cream
Worth a lookShows low returns (0.3%), but a deep review moat (7,715 avg reviews) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Avg price
Great$19.19avg listing price — sweet spot $15–$100
Price range
Good$6.62–$39.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Okay$257K$257K/yr · 209K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Review moat
Bad7,715.22avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
73
Top-5 brand share
70%
Open market
24%
- Exederm25%
- Cortizone 1013%
- Eau Thermale Avène12%
- Dermoscribe10%
- A+D9%
- Amélie Monnier6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Exederm Flare Control Cream for Eczema & Dermatitis 2oz
Exederm$12.374.5★2,073 rev
Cortizone-10 Maximum Strength Intensive Healing Itch Relief Lotion for Eczema 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Minor Skin Irritations Rashes and Inflammation Due to Eczema 3.5 oz
Cortizone 10$8.844.7★30,994 rev
Dermoscribe - Seborrheic Dermatitis Cream Eczema Cream Specifically formulated for application to Itchy Skin Redness & Scaling For Face Chest & Scalp 2 oz
Dermoscribe$14.264.3★6,568 rev
brand AV XeraCalm A.D Balm 200ml (OLD)
Eau Thermale Avène$34.124.8★2,920 rev
A+D Advanced Dermatitis Hypochlorous Acid Spray Eczema & Psoriasis - 4 oz
A+D$6.624.4★179 rev
Newest
by launch dateA+D Advanced Dermatitis Hypochlorous Acid Spray Eczema & Psoriasis - 4 oz
A+D$6.62179 rev
Seborrheic Dermatitis Face Cream: Psoriasis & Fungal-Prone Skin Care Suitable for the Face Scalp & Chest Natural Moisturizer with Ceramides Shea Butter & 12 Plant-Based Ingredients Steroid-Free
KOPA HAIKU$22.2082 rev
Seborrheic Dermatitis Face Cream for Sensitive Skin - Hydrates & Supports the Skin Barrier with MCT Oil Squalane - Moisturizing Face Scalp and Body Cream - No Steroids Gentle Ingredients
Dermgentle$39.05538 rev
Dermeleve Dermatologist Recommended Steroid Free Anti-Itch Cream - Extra Strength Safe Full Body Itch Relief | 2 oz (1 Pack)
Dermeleve$26.541,137 rev
Roycederm Seborrheic Dermatitis Cream Scalp Treatment for Psoriasis Dry Scalp Dandruff Anti-Itch Cream for Soothing Relief
Roycederm$27.081,591 rev
Trending
90-day click momentumSeborrheic Dermatitis Face Cream: Psoriasis & Fungal-Prone Skin Care Suitable for the Face Scalp & Chest Natural Moisturizer with Ceramides Shea Butter & 12 Plant-Based Ingredients Steroid-Free
KOPA HAIKU$22.204.8★
A+D Advanced Dermatitis Hypochlorous Acid Spray Eczema & Psoriasis - 4 oz
A+D$6.624.4★
brand AV XeraCalm A.D Balm 200ml (OLD)
Eau Thermale Avène$34.124.8★
Seborrheic Dermatitis Face Cream for Sensitive Skin - Hydrates & Supports the Skin Barrier with MCT Oil Squalane - Moisturizing Face Scalp and Body Cream - No Steroids Gentle Ingredients
Dermgentle$39.054.4★
La Roche-Posay Lipikar Soothing Relief Eczema Cream Face and Body Lotion For Eczema and Sensitive Dry Skin Moisturizer with Colloidal Oatmeal to Relieve Irritation
La Roche-Posay$16.114.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.8% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“No irritation”
“My makeup is all quality”
“Works well”
“Good for an itch”
“Super hydrating”
“Very affordable”
“Worked for me so works as advertised”
“It is scent free”
“my skin is soft”
“smoothes your skin”
What buyers complain about
“Irritated skin”
“Not as effective”
“Very unpleasant smell”
“Burns skin”
“It's expensive”
“I would say the cream starts a bit thick”
“they are very dry uncomfortable”
“the itching was driving me crazy”
“Did nothing for my dry skin”
“appeared to have been used”