dermacalm
Skip itSoft demand (-21.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Avg price
Great$20.38avg listing price — sweet spot $15–$100
Price range
Great$6.62–$42.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Okay$113K$113K/yr · 125K searches
Review moat
Bad5,964.7avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.1%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
49
Top-5 brand share
71%
Open market
24%
- La Roche-Posay20%
- Eau Thermale Avène19%
- Exederm16%
- Amélie Monnier10%
- A+D6%
- De La Cruz5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
La Roche-Posay Cicaplast Balm B5 Healing Ointment and Soothing Therapeutic Multi Purpose Cream for Dry & Irritated Skin Body and Hand Balm Baby Safe Fragrance Free
La Roche-Posay$18.184.7★20,968 rev
brand AV XeraCalm A.D Balm 200ml (OLD)
Eau Thermale Avène$34.124.8★2,920 rev
Exederm Flare Control Cream for Eczema & Dermatitis 2oz
Exederm$12.374.5★2,073 rev
Clinically Tested DermaCalm SOS Therapy - Eczema Psoriasis Dermatitis Prone Dry Skin - Urea 8% Probiotics w/Best Natural Ingredients - Itchy Severely Dry Scaly Skin. Adults & Kids Eczema Cream
Amélie Monnier$25.124.3★6,223 rev
A+D Advanced Dermatitis Hypochlorous Acid Spray Eczema & Psoriasis - 4 oz
A+D$6.624.4★179 rev
Newest
by launch dateA+D Advanced Dermatitis Hypochlorous Acid Spray Eczema & Psoriasis - 4 oz
A+D$6.62179 rev
Seborrheic Dermatitis Face Cream: Psoriasis & Fungal-Prone Skin Care Suitable for the Face Scalp & Chest Natural Moisturizer with Ceramides Shea Butter & 12 Plant-Based Ingredients Steroid-Free
KOPA HAIKU$22.2082 rev
Magic Molecule Hypochlorous Acid Spray for Breakout-Prone Skin Eczema & Itchy Rashes | Helps 50+ Dermal Issues | Safe for Multiple Daily Uses | For All Skin Types | 8 oz Spray
Magic Molecule$18.801,494 rev
MyMagicHealer Universal Flare Care | Essential Oil Free | Baby Dermatitis Diaper Rash Eczema Psoriasis Impetigo | Wound Care | Multi-purpose Solution for Sensitive Skin w/ Propolis & Egg Yolk 1 oz
MyMagicHealer$27.83389 rev
Skinfix Dermatitis Relief Balm with 5% Colloidal Oatmeal & Vitamin E - 1.7 fl oz - Proven Effective as 1% Hydrocortisone - Relieves Eczema & Itch - Accepted by the National Eczema Association
Skinfix$42.5762 rev
Trending
90-day click momentumSeborrheic Dermatitis Face Cream: Psoriasis & Fungal-Prone Skin Care Suitable for the Face Scalp & Chest Natural Moisturizer with Ceramides Shea Butter & 12 Plant-Based Ingredients Steroid-Free
KOPA HAIKU$22.204.8★
A+D Advanced Dermatitis Hypochlorous Acid Spray Eczema & Psoriasis - 4 oz
A+D$6.624.4★
brand AV XeraCalm A.D Balm 200ml (OLD)
Eau Thermale Avène$34.124.8★
Skinfix Dermatitis Relief Balm with 5% Colloidal Oatmeal & Vitamin E - 1.7 fl oz - Proven Effective as 1% Hydrocortisone - Relieves Eczema & Itch - Accepted by the National Eczema Association
Skinfix$42.573.8★
Avne XeraCalm AD Replenishing Cleansing Oil Body and Facial Oil Cleanser Atopic Dermatitis Restore Skin Barrier for Eczema-Prone Dry Skin Fragrance-Free Pump for Infants Kids & Adults
Eau Thermale Avène$31.374.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Lightweight moisturizer”
“Works great for all sensitive skin”
“EXCELLENT PRODUCT”
“No irritation”
“Very affordable”
“good moisturizer, help my very dry skin”
“Absolutely effective”
“Soft Skin”
“fragrance free”
“Does what it says”
What buyers complain about
“irritates skin”
“Strong Smell”
“being too dry”
“Did not help my skin”
“very expensive”
“Did Not Work”
“It doesnt work for my sensitive dry skin”
“Very thick”
“I have extremely sensitive”
“Too greasy for my skin”