deet wipes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 6% kills the launch gate
Avg price
Great$16.69avg listing price — sweet spot $15–$100
Growth
Great+63.3%90-day search growth — must beat 0% to launch
Price range
Good$6.40–$31.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$232K$232K/yr · 90K searches
Review moat
Okay3,784avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
87
Top-5 brand share
100%
Open market
0%
- SC Johnson39%
- Ben's37%
- CoreTex13%
- Repel11%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OFF! Deep Woods Mosquito and Insect Repellent Wipes Long lasting 12 Individually Wrapped Wipes (Pack of 1)
SC Johnson$6.404.7★4,349 rev
Bens Tick & Insect Repellent Wipes - 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Alcohol- & Fragrance-Free - 12 Wipes (4 Pack)
Ben's$31.064.6★990 rev
CoreTex Bug X 30 Mosquito Tick & Insect Repellent Wipes with 30% DEET - Pack of 25 Single-Use Bug Repellent Wipes for Up to 7 Hours of Reliable Protection Against 12 Types of Biting Insects
CoreTex$23.774.7★1,134 rev
Bens 30 Deet Mosquito Tick Insect & Bug Repellent Field Wipes - 24 Pack
Ben's$22.624.7★558 rev
Repel Insect Repellent Mosquito & Tick Wipes 12% Picaridin Repels Mosquitoes and Ticks for Up to 10 Hours in A Convenient Travel Wipe for Whole-Family Mosquito and Tick Protection 15 Count 3 Ounces
Repel$8.884.5★404 rev
Newest
by launch dateRepel Insect Repellent Mosquito & Tick Wipes 12% Picaridin Repels Mosquitoes and Ticks for Up to 10 Hours in A Convenient Travel Wipe for Whole-Family Mosquito and Tick Protection 15 Count 3 Ounces
Repel$8.88404 rev
CoreTex Bug X 30 Insect Repellent Towelette with 30% DEET - Pack of 15 Single-Use Insect Repellent Wipes Repel Biting Insects for up to 7 Hours
CoreTex$19.9388 rev
Bens Tick & Insect Repellent Wipes - 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Alcohol- & Fragrance-Free - 12 Wipes (4 Pack)
Ben's$31.06990 rev
Bens 100 Tick & Insect Repellent - Alcohol-Free DEET Insect Repellent Pump Spray - Offers 10 Hours of Protection for Adults & Children -3.4 Fl Oz (2 Pack)
Ben's$22.025,136 rev
Bens 30 Deet Mosquito Tick Insect & Bug Repellent Field Wipes - 24 Pack
Ben's$22.62558 rev
Trending
90-day click momentumBens 100 Tick & Insect Repellent - Alcohol-Free DEET Insect Repellent Pump Spray - Offers 10 Hours of Protection for Adults & Children -3.4 Fl Oz (2 Pack)
Ben's$22.024.5★
OFF! Deep Woods Mosquito and Insect Repellent Wipes Long lasting 12 Individually Wrapped Wipes (Pack of 1)
SC Johnson$6.404.7★
Bens Tick & Insect Repellent Wipes - 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Alcohol- & Fragrance-Free - 12 Wipes (4 Pack)
Ben's$31.064.6★
Bens 30 Deet Mosquito Tick Insect & Bug Repellent Field Wipes - 24 Pack
Ben's$22.624.7★
Repel 100 Mosquito and Insect Repellent 4 Ounces With DEET 10-Hour Protection Long-Lasting Insect Repellent Bug Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers And Fleas
Repel$7.434.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +63.3% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 3.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Repels mosquitoes”
“So handy”
“Perfect for travel”
“There are so many good products in this world”
“Works as intended”
“It works and doesnt stink too bad”
“Awesome spray”
“Great wipes”
“Strong -- and effective”
“Worth it”
What buyers complain about
“Bottles leak”
“Product did not keep bugs away on me”
“Has a slight scent”
“Leaks all over when you try to spray it”
“less than a week after we got home the rest of the wipes had already started to dry out”
“Don't travel without this product”
“Can't use it because of packaging”
“But despite being small”
“It can be a little sticky when it goes on initially”
“it looked used”