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60

deet bug spray travel size

Worth a look

Shows demand growing +214.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 65Growth 98Conversion 97Competition 25Returns 95Price range 65Avg price 84Brand share 0Review moat 25Quality gap 40

Growth

Incredible+214.3%

90-day search growth — must beat 0% to launch

Conversion

Incredible14.7%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.9%

return rate — above 6% kills the launch gate

Avg price

Great$18.69

avg listing price — sweet spot $15–$100

Market size

Good$614K

$614K/yr · 223K searches

Price range

Good$3.98–$35.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad70%

top-5 click share — a locked-up shelf

Review moat

Bad4,068.36

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

33

Top-5 brand share

100%

Open market

0%

  • Ben's74%
  • Repel15%
  • OFF!7%
  • Coleman3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$61K20%$123K30%$184K40%$246K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +214.3% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 7.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control35%

“Repels mosquitoes”

Quality-Overall10%

“There are so many good products in this world”

Spray/Flow6%

“A good spray”

Size-Overall6%

“perfect size”

Advertised Vs Actual Product5%

“Works as intended”

Smell5%

“No bad smell”

Efficiency5%

“Does the work”

Value For Money4%

“Fair price”

Portability3%

“Perfect for travel”

Ease Of Use2%

“Ease of use”

What buyers complain about

Leak-Proof17%

“Leaks everywhere”

Pest/Insect Control10%

“BE AWARE that this product not repel mosquitoes at all”

Smell10%

“Smells bad”

Spray/Flow9%

“Spray doesnt work”

Ease Of Use6%

“The spray button is extremely difficult to use”

Size-Overall5%

“Sizing Wrong”

Value For Money4%

“A waste of money”

Allergies3%

“Possible allergic reaction”

Quality-Overall3%

“Piece of junk”

Oily/Greasy3%

“A bit greasy”

Top return reasons

Leak-Proof22%
Size-Overall17%
Value For Money14%
Advertised Vs Actual Product8%
Smell7%
Pest/Insect Control7%
Functionality-Overall6%
Defective Material/Parts6%
Spray/Flow4%
Strength2%