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57

deer fly repellent

Worth a look

Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 21Growth 100Conversion 91Competition 23Returns 96Price range 69Avg price 73Brand share 19Review moat 23Quality gap 65

Growth

Incredible>1,000%

90-day search growth — must beat 0% to launch

Returns

Incredible0.8%

return rate — above 6% kills the launch gate

Conversion

Great11.1%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.72

avg listing price — sweet spot $15–$100

Price range

Good$4.96–$36.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Bad72%

top-5 click share — a locked-up shelf

Review moat

Bad7,528.71

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$83K

$83K/yr · 51K searches

Brand share

Bad92%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

47

Top-5 brand share

92%

Open market

5%

  • Repel48%
  • TredNot27%
  • Qualirey8%
  • Sawyer6%
  • OFF!3%
  • Grand Tongo3%
  • Open — no brand owns it (3 brands, 5%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$8K20%$17K30%$25K40%$33K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 94 weeks — >1,000% search growth over the last 90 days.
5K4KHoliday '24Spike '25Prime Day '25Spike '26MarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 121.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control38%

“Repels mosquitoes”

Quality-Overall10%

“Highly effective and long-lasting protection”

Smell9%

“the smell is strong”

Spray/Flow7%

“Best tick spray out there”

Advertised Vs Actual Product5%

“As advertised”

Value For Money5%

“Affordable”

Ease Of Use2%

“Easy to use”

Efficiency2%

“works well”

Adhesion/Stickiness2%

“Not sticky and works great”

Strength2%

“Very effective”

What buyers complain about

Pest/Insect Control23%

“does not repel them”

Durability11%

“Fall apart easily”

Functionality-Overall9%

“Did not work”

Quality-Overall9%

“Quality control problem”

Leak-Proof6%

“Leaks ridiculously”

Spray/Flow6%

“it won't spray”

Value For Money3%

“They're much more expensive”

Smell3%

“Strong chemical smell”

Adhesion/Stickiness3%

“Glue doesn't hold for long”

Strength2%

“Not sturdy”

Top return reasons

Size-Overall24%
Value For Money14%
Advertised Vs Actual Product12%
Leak-Proof10%
Functionality-Overall8%
Pest/Insect Control8%
Defective Material/Parts5%
Spray/Flow4%
Smell4%
Strength2%