dayquil liquid
Skip itSoft demand (-45.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Price range
Good$5.60–$34.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.14avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Good$419K$419K/yr · 221K searches
Review moat
Okay1,629.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-45.8%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
93
Top-5 brand share
94%
Open market
4%
- Vicks37%
- Broncolin33%
- Amazon Basic Care10%
- Amazon Basics8%
- Robitussin6%
- GoodSense2%
- Open — no brand owns it (4 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Broncolin Honey Syrup with Propolis Syrup with Natural Plant extracts to Refresh Your Throat Natural Ingredients Elderberry Eucalyptus Peppermint Oil 11.4 Oz Bottle
Broncolin$8.484.7★2,017 rev
Vicks DayQuil and NyQuil Severe Cold & Flu Honey Liquid Over-the-Counter Medicine 2x12 Oz
Vicks$20.574.7★8,878 rev
Broncolin Honey Syrup with Natural Plant Extracts Soothing Honey Flavor 11.4 oz Bottle
Broncolin$8.284.7★1,881 rev
Amazon Basics Daytime Cold and Flu Relief Non-Drowsy Liquid Medicine Original Flavor 12 fl oz (Pack of 1) (Previously Care)
Amazon Basics$5.974.7★2,901 rev
Robitussin Maximum Strength CF Max Severe Multi-Symptom Daytime and Nighttime Relief from Cough Cold and Flu Adult Formula 8 fl oz
Robitussin$12.484.8★403 rev
Newest
by launch date
GoodSense Tussin Severe CF Max Multi-Symptom Cough Cold and Flu Raspberry Flavor Cough Medicine 8 Ounces
GoodSense$6.5310 rev
Vicks DayQuil & NyQuil Hot Remedy Cold & Flu Powder Mix Over-The-Counter Medicine Value Pack Fast Relief for Headache Fever Sore Throat Minor Aches and Pains and Cough 16 Packets
Vicks$17.19292 rev
Robitussin Maximum Strength CF Max Severe Multi-Symptom Daytime and Nighttime Relief from Cough Cold and Flu Adult Formula 8 fl oz
Robitussin$12.48403 rev
Vicks DayQuil Severe Cold & Flu Liquid Medicine Daytime Relief for Headache Fever Sore Throat Minor Aches & Pains Chest Congestion Stuffy Nose Nasal Congestion Sinus Pressure & Cough 2x12oz
Vicks$24.51887 rev
AXIV Daytime Multi-Symptom Day Relief for Cold Cough and Flu Symptom Non-Drowsy Alcohol Free Cold & Flu Relief Liquid Medicine 12 FL OZ
AXIV$8.98155 rev
Trending
90-day click momentumGoodSense Tussin Severe CF Max Multi-Symptom Cough Cold and Flu Raspberry Flavor Cough Medicine 8 Ounces
GoodSense$6.535.0★
Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz
Amazon Basic Care$6.084.7★
Amazon Basics Daytime Cold and Flu Relief Non-Drowsy Liquid Medicine Original Flavor 12 fl oz (Pack of 1) (Previously Care)
Amazon Basics$5.974.7★
Broncolin Honey Syrup with Propolis Syrup with Natural Plant extracts to Refresh Your Throat Natural Ingredients Elderberry Eucalyptus Peppermint Oil 11.4 Oz Bottle
Broncolin$8.484.7★
AXIV Daytime Multi-Symptom Day Relief for Cold Cough and Flu Symptom Non-Drowsy Alcohol Free Cold & Flu Relief Liquid Medicine 12 FL OZ
AXIV$8.984.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -45.8% search growth over the last 90 days.Peak months: Jan, Feb, Sep, Oct, Nov · busiest ÷ quietest = 6.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“less expensive”
“Just as effective as the name brand”
“Cold relief”
“Best quality”
“Good cough syrup”
“I also like that it doesnt leave a terrible aftertaste”
“Great night's sleep”
“Was as advertised”
“Decent flavor too”
“Really helpful for my kid sick”
What buyers complain about
“Tastes kinda nasty”
“Flavor is weird”
“Ineffective cough suppression. for me”
“Did not work”
“actually smells a little bit like urine”
“But the price is crazy”
“does make me sleepy”
“Bottles are smaller than the non-HBP”
“Figuring out the dosage was difficult”
“Not the same”