dayquil individual packets
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.76avg listing price — sweet spot $15–$100
Price range
Okay$6.78–$22.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Review moat
Bad12,793.57avg incumbent reviews — the moat a new listing must climb
Market size
Bad$59K$59K/yr · 30K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
81
Top-5 brand share
100%
Open market
0%
- Motrin59%
- Amazon Basic Care23%
- Vicks8%
- Advil6%
- Tylenol3%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Motrin IB Ibuprofen 200mg Tablets NSAID Pain & Fever Reliever for Headache Backache Muscular Aches Arthritis Pain Reliever 50 Travel Packets of 2 100 ct
Motrin$13.664.8★2,069 rev
Amazon Basic Care Ibuprofen Tablets 200 mg Pain Reliever and Fever Reducer For Headache Muscular Aches Arthritis Backache Menstrual Pain 100 Count (Pack of 1)
Amazon Basic Care$6.784.8★2,858 rev
Motrin IB Unit Dose Box of 100 (50 packs of 2) Coated Caplets 200mg Ibuprofen
Motrin$22.454.6★54 rev
Advil Pain Reliever and Fever Reducer Pain Relief Medicine with Ibuprofen 200mg for Headache Backache Menstrual Pain and Joint Pain Relief - 50x2 Coated Tablets
Advil$11.014.8★19,806 rev
Vicks DayQuil Severe Cold Flu & Congestion Medicine Liquicaps Maximum Strength Orange 24 Count
Vicks$12.164.8★1,566 rev
Newest
by launch dateAmazon Basic Care Ibuprofen Tablets 200 mg Pain Reliever and Fever Reducer For Headache Muscular Aches Arthritis Backache Menstrual Pain 100 Count (Pack of 1)
Amazon Basic Care$6.782,858 rev
Motrin IB Ibuprofen 200mg Tablets NSAID Pain & Fever Reliever for Headache Backache Muscular Aches Arthritis Pain Reliever 50 Travel Packets of 2 100 ct
Motrin$13.662,069 rev
Vicks DayQuil Severe Cold Flu & Congestion Medicine Liquicaps Maximum Strength Orange 24 Count
Vicks$12.161,566 rev
Motrin IB Unit Dose Box of 100 (50 packs of 2) Coated Caplets 200mg Ibuprofen
Motrin$22.4554 rev
Vicks DayQuil Cold & Flu Medicine Non-Drowsy Powerful Multi-Symptom Daytime Relief for Headache Fever Sore Throat Minor Aches and Pains Nasal Congestion Sinus Pressure and Cough 48 Liquicaps
Vicks$19.624,148 rev
Trending
90-day click momentumMotrin IB Unit Dose Box of 100 (50 packs of 2) Coated Caplets 200mg Ibuprofen
Motrin$22.454.6★
Vicks DayQuil Severe Cold Flu & Congestion Medicine Liquicaps Maximum Strength Orange 24 Count
Vicks$12.164.8★
Amazon Basic Care Ibuprofen Tablets 200 mg Pain Reliever and Fever Reducer For Headache Muscular Aches Arthritis Backache Menstrual Pain 100 Count (Pack of 1)
Amazon Basic Care$6.784.8★
Vicks DayQuil Cold & Flu Medicine Non-Drowsy Powerful Multi-Symptom Daytime Relief for Headache Fever Sore Throat Minor Aches and Pains Nasal Congestion Sinus Pressure and Cough 48 Liquicaps
Vicks$19.624.8★
Motrin IB Ibuprofen 200mg Tablets NSAID Pain & Fever Reliever for Headache Backache Muscular Aches Arthritis Pain Reliever 50 Travel Packets of 2 100 ct
Motrin$13.664.8★
Demand
Weekly Amazon search volume, last 10 weeks — -5.5% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very convenient”
“Great deal”
“Great product”
“Always great to carry”
“Effective for fighting cold symptoms”
“As advertised”
“Great for pocket or putse”
“works well”
“Pills are fine”
“Great for pain relief and reduce inflammation”
What buyers complain about
“Way, way too expensive”
“My go to since I no longer like the taste of liquid medicine”
“The other ones, a bottle, cost $1 more than these, ad contain FIVE TIMES as much (500 tablets instead of 100).”
“Definitely not as convenient”
“Types of pains that you have”
“Amazon sent old pills, nearly expired”
“They made the packaging bigger”
“it seems I'm allergic to this so I also tried advil which does not work as well as Tylenol”