dairy free protein shakes
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$32.46avg listing price — sweet spot $15–$100
Price range
Great$8.95–$67.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Okay+13.4%90-day search growth — must beat 0% to launch
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$112K$112K/yr · 148K searches
Review moat
Bad4,418.11avg incumbent reviews — the moat a new listing must climb
Competition
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
20 rising
Sellers
214
Top-5 brand share
67%
Open market
28%
- Premier Protein24%
- nurri13%
- Core Power12%
- Muscle Milk9%
- Ensure9%
- Slate5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 47 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Vanilla 20g Protein 5g Sugar Gluten-Free 11.5 Fl oz (12 Pack)
Premier Protein$27.664.4★658 rev
Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Chocolate 20g Protein 5g Sugar Gluten-Free 11.5 Fl oz (12 Pack)
Premier Protein$26.914.5★896 rev
Ensure Max Protein Shake | Milk Chocolate | Ready to Drink | 30g Protein for Muscle Health | 1g Sugar 4g Fiber | 11 fl oz 12 Pack
Ensure$25.784.6★20,172 rev
Nurri - 30g Protein Ultra Filtered Milk Shake Chocolate - Lactose Free Low Sugar 150 Calories 10 Vitamins and Minerals - 11 fl oz 10 Cans
nurri$22.224.5★1,741 rev
Core Power Elite High Protein Shake Chocolate 42g Bottle 14oz 12 Pack
Core Power$46.574.6★24,769 rev
Newest
by launch date
Muscle Milk Pro High Protein Shake Chocolate 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors
Muscle Milk$25.70271 rev
Muscle Milk High Protein Shake Vanilla Creme 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors
Muscle Milk$20.41176 rev
Muscle Milk High Protein Shake Chocolate 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors
Muscle Milk$20.02300 rev
Muscle Milk High Protein Shake Strawberry 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors
Muscle Milk$22.41190 rev
Muscle Milk Pro High Protein Shake Vanilla 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors
Muscle Milk$25.43112 rev
Trending
90-day click momentum
Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Chocolate 20g Protein 5g Sugar 11 fl oz 4 Pack
Premier Protein$8.954.5★
Muscle Milk High Protein Shake Strawberry 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors
Muscle Milk$22.413.6★
Muscle Milk Pro High Protein Shake Vanilla 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors
Muscle Milk$25.434.0★
Muscle Milk Pro High Protein Shake Chocolate 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors
Muscle Milk$25.703.6★
Muscle Milk Pro High Protein Shake Strawberry 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors
Muscle Milk$26.253.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.4% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“smooth taste”
“Good nutrition”
“Flavors are delicious”
“Excellent quality, it keeps me energized”
“Decent price”
“Sugar free”
“Ease of use”
“Good consistency”
“Clean Ingredients”
“As described”
What buyers complain about
“Average taste”
“Its expensive”
“Gross flavor”
“I dont believe its good nutritional value”
“Not as sweet”
“Too watery”
“Not thick”
“Taste like artificial sweetener”
“Horrible quality”
“Dangerous Ingredients”