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53

cure for hemorrhoids

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 72Growth 28Conversion 89Competition 5Returns 100Price range 94Avg price 95Brand share 0Review moat 24Quality gap 77

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Incredible$23.96

avg listing price — sweet spot $15–$100

Price range

Great$14.79–$33.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$790K

$790K/yr · 314K searches

Growth

Okay+2.0%

90-day search growth — must beat 0% to launch

Review moat

Bad6,503.57

avg incumbent reviews — the moat a new listing must climb

Competition

Bad94%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

8

Top-5 brand share

100%

Open market

0%

  • Doctor Butler's83%
  • Forces of Nature9%
  • REVIVOL-XR6%
  • Healing Bottoms3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$118K30%$237K45%$355K60%$474K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.0% search growth over the last 90 days.
7K5KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency22%

“Does work”

Quality-Overall10%

“After reading so many positive reviews”

Advertised Vs Actual Product9%

“Works as it should”

Inflammation8%

“Excellent product that worked well relieving the pain from my hemorrhoid inflammation”

Value For Money6%

“Worth it”

Itch Relief5%

“this product, by far has been THE best product I've ever uses to help relieve the pain and itch and most importantlky help heal the fissures”

Ease Of Use4%

“Easy to use”

Soft Feel3%

“they were very soft when i got them”

Ease Of Application2%

“Application- Also very effective”

Allergies2%

“No irritation”

What buyers complain about

Functionality-Overall22%

“no results”

Pain Relief-Overall16%

“I was hurting”

Value For Money13%

“Not worth the price”

Allergies7%

“FULL BODY ALLERGIC REACTION”

Advertised Vs Actual Product4%

“Calling this a Fissure Ointment when it contains blood-vessel-shrinking medication is highly misleading and clinically contradictory”

Itch Relief3%

“Relief from mild itching only lasted about 30 min”

Leak-Proof3%

“bottle is wet where it leaked out”

Side Effects3%

“MADE ME WORSE”

Quality-Overall3%

“Garbage”

Size-Overall2%

“this time its a little bigger”

Top return reasons

Leak-Proof26%
Functionality-Overall13%
Oily/Greasy7%
Advertised Vs Actual Product7%
Certifications7%
Stain Resistance7%
Pain Relief-Overall5%
Ease Of Use3%
Inflammation3%
Add-Ons/Attachments2%