crystals
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Returns
Great1.2%return rate — above 6% kills the launch gate
Avg price
Great$20.05avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Market size
Great$1.1M$1.1M/yr · 4.3M searches
Price range
Good$5.70–$168.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,199.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-10.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
45 falling
Sellers
58
Top-5 brand share
44%
Open market
52%
- QINJIEJIE15%
- Modacraft10%
- SigMntun9%
- Vinswet5%
- AOOVOO4%
- Gexloryn4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 59 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
17Pcs Healing Crystals Stones Sets Hexagonal Bullet Shaped Reiki Meditation Gemstone Chakra Stones Tiger Eye Obsidian Quartz Crystals Gemstone Wand Set Pendants with Storage Box
Modacraft$9.744.5★1,429 rev
SigMntun Polished Colorful Healing Crystal Stone Set 72 Pcs 0.5 Tumbled Gemstones Bulk Decorative Pretty Rocks Collection for Meditation Reiki Grounding Vase Filler Mancala Stones and Crafts
SigMntun$13.574.5★294 rev
10 PCS Clear Quartz Healing Crystals Wands Polished Tumbled Stones Bulk Natural Hexagonal Pointed Reiki Energy Balancing Meditation Therapy Chakra Wand Set Christmas Gift Stocking Stuffers
QINJIEJIE$8.864.5★210 rev
QINJIEJIE 20 PCS Healing Crystals Stones Sets Wands Bulk Natural Pocket Amethyst Crystal Rose Quartz Assorted Pointed Reiki Gemstones Polished Energy Meditation Chakra Mothers Day Gifts for Women
QINJIEJIE$10.844.5★1,309 rev
Vinswet Healing Crystal Bracelets for Women Men 8mm Tiger Eye Hematite Black Obsidian Natural Stone Beaded Stretch Bracelet Triple Protection Handmade Gemstone Reiki Spiritual Jewelry Gifts (Emotional Healing 8mm)
Vinswet$10.034.6★312 rev
Newest
by launch date
Plaza Bag in Crystal
Coach$168.31330 rev
Pmfxinyao 0.2-10 Carats Moissanite Loose Gemstone Round Cut D Color VVS1 Clarity with GRA Certificate. (1 Carats)
Pmfxinyao$25.0739 rev
Anima Premium Protection Healing Crystals Set for Energy Shielding - Large Raw Obsidian Black Tourmaline Labradorite Smoky Quartz & Selenite Bar - Wooden Gift Box and Guide Booklet Included
Anima$25.63231 rev
Vinswet Healing Crystal Bracelets for Women Men 8mm Tiger Eye Hematite Black Obsidian Natural Stone Beaded Stretch Bracelet Triple Protection Handmade Gemstone Reiki Spiritual Jewelry Gifts (Emotional Healing 8mm)
Vinswet$10.03312 rev
JoycuFF Chakra Bracelets for Women Crystals and Healing Stones Crystal Bracelet for Women Healing Crystals Meditation Relaxing Gifts for Womens Bracelets Anxiety Relief Items 7 Chakras
JoycuFF$11.86402 rev
Trending
90-day click momentumPlaza Bag in Crystal
Coach$168.314.6★
TRUENERGY Polished Amethyst Cluster Quartz Crystal 1.5 To 2.0 lbs Grade A+ Raw Dark Purple Geode Stone With Rounded Edge Home Decoration Meditation Healing and Positive Energy (1.5-2 lbs)
TruEnergy$79.324.7★
![Natural Amethyst Cluster with Polished Edges [1.5 to 2 lb.] Real Raw Geode Healing Crystal Rock from Uruguay Deep Purple Decor and a FREE Velvet Pouch of Rose Quartz](https://m.media-amazon.com/images/I/41YZRAkmpwL.jpg)
Natural Amethyst Cluster with Polished Edges [1.5 to 2 lb.] Real Raw Geode Healing Crystal Rock from Uruguay Deep Purple Decor and a FREE Velvet Pouch of Rose Quartz
Extreme Rocks & Fossils$63.594.4★
SANSWL 7 Chakra Healing Crystal Necklace Set - Boho Handmade Cord Cage and Hippie Energy Pendant Holder Real Crystal and Healing Stone Jewelry Spiritual Gift for Women Teens Family and Friends
SANSWL$15.404.6★
10 PCS Heart Crystals Stones Love Hearts Shaped Healing Crystals Multicolor Rose Quartz Amethyst Colorful Assorted Palm Polished Stone Palm Real Gemstones Set Reiki Energy Balancing Meditation Gift
QINJIEJIE$9.824.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality stones”
“Beautiful Gift”
“Great color choices”
“Good price”
“Good fit”
“As Described”
“love the sparkles”
“The adhesion is amazing”
“Easy to use”
“Excellent craftsmanship”
What buyers complain about
“Run big”
“False advertisement”
“the colors were completely different”
“I expected a little more consistency in quality”
“Too expensive”
“Messy glue”
“No scent”
“fell apart”
“Really hard to break open”
“Some folks may not like the human enhanced material”