crystal candle
Worth a lookShows low returns (1.2%), but a small market ($80K/yr) keeps it on the watch list.
Returns
Great1.2%return rate — above 6% kills the launch gate
Avg price
Great$18.57avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Price range
Great$9.56–$32.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Okay1,637.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$80K$80K/yr · 150K searches
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
22 falling
Sellers
57
Top-5 brand share
69%
Open market
27%
- CULACEE32%
- AOOVOO13%
- THE MINDFUL COLLECTIVE11%
- ORCHID AURA8%
- Deep Eden5%
- ava concept5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 44 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Obsidian Crystal Energy Candle Good Aura Health Protection Baltic Amber Chakra Magic Self-Care Emotional Support Encouragement and Affirmation Gift.(HEAL)
CULACEE$15.884.5★1,019 rev
Soy Candles with Healing Crystals. Citrine Rose Quartz Amethyst Crystal.
ORCHID AURA$22.754.7★1,575 rev
AOOVOO Lavender Scented Candles for Women - Aromatherapy Candle with Crystals Inside 10oz Soy Candles for Home Scented Birthday Gifts Mothers Day Candle for Women Mom
AOOVOO$16.764.4★1,636 rev
AvaConcept Healing Crystal Candle Gift Set Set of 3 Amethyst Amazonite & Sunstone Hand-Poured Soy Wax Lavender Jasmine Coastal Breeze & Jungle Attachment Aromatherapy 3.5oz Each | Premium Gift Box
ava concept$30.964.3★50 rev
Crystal Soy Candles Handmade Wishing Gifts Wishing Law of Attraction Moon Magic Birthday Candle Gifts. (Manifestation)
CULACEE$16.314.5★1,019 rev
Newest
by launch date
Trust the Universe Candle - Anxiety Relief Self Care Gift Meditation Spiritual Gift Crystal Candle Opium Scent (8oz)
funfeel$16.9831 rev
Healing Crystals Candle for Meditation & Room Decor 8oz Aromatherapy Candle with Clear Quartz and Amethyst Eucalyptus & Lavender Essential Oil Scented Candles Non Toxic Candles for Stress Relief
JESSICA MISHAH HESLOP$14.1812 rev
Black Crystal Candle for Women - 8oz Wood Wick Candle that Crackles with Natural Soy Wax. Luxurious Slow Burn for Meditation. Includes Amethyst & Smokey Quartz Crystals
THE MINDFUL COLLECTIVE$17.0039 rev
Healing Crystal Candle Gift for Women - Vanilla Cashmere Luxury Soy Candle with Crystals - Rose Quartz & Citrine - Gift-Ready Aromatherapy Candle for Stress Relief Meditation & Manifestation
Deep Eden$26.6257 rev
KLL Funny Get Well Soon Gifts: Surgery Recovery Gift for Women Men Cancer Comfort Gift Feel Better Present Funny Injury Sick Quick Recovery - Lavender Scented Candle
KLL$10.37248 rev
Trending
90-day click momentum
Self-Love Crystal Candle for Meditation and Room Decor 8oz Infused with Rose Quartz & Selenite Crystals Rose & Sandalwood Essential Oil Scented Candles Soy Wax Blend Non Toxic Candles
JESSICA MISHAH HESLOP$13.964.5★
Trust the Universe Candle - Anxiety Relief Self Care Gift Meditation Spiritual Gift Crystal Candle Opium Scent (8oz)
funfeel$16.984.5★
Black Crystal Candle for Women - 8oz Wood Wick Candle that Crackles with Natural Soy Wax. Luxurious Slow Burn for Meditation. Includes Amethyst & Smokey Quartz Crystals
THE MINDFUL COLLECTIVE$17.004.5★
KLL Funny Get Well Soon Gifts: Surgery Recovery Gift for Women Men Cancer Comfort Gift Feel Better Present Funny Injury Sick Quick Recovery - Lavender Scented Candle
KLL$10.374.6★
Healing Crystals Candle for Meditation & Room Decor 8oz Aromatherapy Candle with Clear Quartz and Amethyst Eucalyptus & Lavender Essential Oil Scented Candles Non Toxic Candles for Stress Relief
JESSICA MISHAH HESLOP$14.184.1★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“fresh scent”
“Well-received gift”
“Good light”
“Great deal”
“The overall quality is solid too”
“It adds a meaningful, mindful touch, and its visually stunning as a decorative piece on my shelf or nightstand”
“Same as the picture”
“Great Size”
“The soft pinks”
“I feel that makes the candle more durable with a longer burn time”
What buyers complain about
“Smells weird”
“it was much larger”
“Not worth the Money”
“Fire danger”
“Poor quality”
“Looks are deceiving”
“and it ran out within a week wahhh”
“Battery life too short”
“However it may be too strong for some”
“THIS GOT SO HOT IT BROKE MY $1000 mirror”