croup
Skip itSoft demand (-64.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Avg price
Great$19.24avg listing price — sweet spot $15–$100
Price range
Great$11.89–$32.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$129K$129K/yr · 88K searches
Review moat
Bad6,465avg incumbent reviews — the moat a new listing must climb
Competition
Bad89%top-5 click share — a locked-up shelf
Growth
Bad-64.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
32
Top-5 brand share
100%
Open market
0%
- Vicks81%
- airpure12%
- Kids Relief7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vicks Advanced Soothing Vapors Waterless Vaporizer with Night Light and VapoPads to Help Relieve Discomfort from Colds and Flu 1 Count (Pack of 1)
Vicks$11.894.2★5,519 rev
Vicks Waterless Menthol Vaporizer for Adults 5 Pads
Vicks$24.504.2★2,582 rev
Airpure Vapowax Vapour Candle Mini Single VC197
airpure$11.993.5★371 rev
Vicks VapoPads with Original Menthol Formula - Vapor Pads Refill for Vicks Humidifiers and Steam Inhalers Scent Pads for Congestion Relief 20-Pack Box Color May Vary
Vicks$15.764.7★20,833 rev
Kids Relief Plug-in Waterless Vaporizer + 5 Soothing Non-Medicated Lavender Menthol Eucalyptus Vapor Refill Pads 1 ct
Kids Relief$12.664.2★739 rev
Newest
by launch date
Vicks VapoShower Plus Shower Steamers Eucalyptus Shower Steamer & Menthol Scent Clean Dissolving Vapor Shower Tablets Aromatherapy Shower Steamer & Shower Bombs 12 count
Vicks$23.0021,474 rev
Kids Relief Plug-in Waterless Vaporizer + 5 Soothing Non-Medicated Lavender Menthol Eucalyptus Vapor Refill Pads 1 ct
Kids Relief$12.66739 rev
Vicks Advanced Soothing Vapors Mini Waterless Vaporizer With Nightlight V1750 Pack of 2
Vicks$22.0689 rev
Vicks VapoPads with Original Menthol Formula - Vapor Pads Refill for Vicks Humidifiers and Steam Inhalers Scent Pads for Congestion Relief 20-Pack Box Color May Vary
Vicks$15.7620,833 rev
Vicks Advanced Waterless Vaporizer with 4 Vapopads each (Value Pack of 3)
Vicks$32.10113 rev
Trending
90-day click momentumAirpure Vapowax Vapour Candle Mini Single VC197
airpure$11.993.5★
Kids Relief Plug-in Waterless Vaporizer + 5 Soothing Non-Medicated Lavender Menthol Eucalyptus Vapor Refill Pads 1 ct
Kids Relief$12.664.2★
Vicks Waterless Menthol Vaporizer for Adults 5 Pads
Vicks$24.504.2★
Vicks Advanced Soothing Vapors Mini Waterless Vaporizer With Nightlight V1750 Pack of 2
Vicks$22.064.4★
Vicks Advanced Soothing Vapors Waterless Vaporizer with Night Light and VapoPads to Help Relieve Discomfort from Colds and Flu 1 Count (Pack of 1)
Vicks$11.894.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -64.3% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 6.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Cleansing aroma”
“Effective,”
“that really helps clear out sinuses”
“Better than any other competitive product”
“These worked a miracle on my cold”
“helps me breathe so much better”
“Super easy to use—just place one in the corner of the shower”
“First night using it I slept cough free”
“item was as advertised, nice product”
“Relaxing”
What buyers complain about
“Not even close to the fragrance”
“Doesn't work well”
“Waste of Money”
“it broke in less than one month”
“Not very powerful”
“Not the greatest vaporizer”
“it didnt even dissolve”
“Too small”
“Product just does not live up to its name”
“The pads were dried out”