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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 22Growth 15Conversion 95Competition 8Returns 100Price range 95Avg price 95Brand share 0Review moat 25Quality gap 57

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Great11.9%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$32.00

avg listing price — sweet spot $15–$100

Price range

Incredible$26.53–$41.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,743.43

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$89K

$89K/yr · 23K searches

Growth

Bad-19.1%

90-day search growth — must beat 0% to launch

Competition

Bad91%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

7

Top-5 brand share

100%

Open market

0%

  • DR.HARRY76%
  • Doctor Butler's10%
  • DERMATOOL8%
  • REVIVOL-XR6%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$13K30%$27K45%$40K60%$53K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 53 weeks — -19.1% search growth over the last 90 days.
1K750Spike '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 4.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency26%

“Does work”

Quality-Overall11%

“After reading so many positive reviews”

Advertised Vs Actual Product9%

“Works as it should”

Value For Money7%

“Worth it”

Inflammation7%

“Excellent product that worked well relieving the pain from my hemorrhoid inflammation”

Itch Relief4%

“It has stopped all the unbearable itching and is reducing the swelling and the pain”

Ease Of Use4%

“Very easy to use”

Ease Of Application2%

“Application- Also very effective”

Allergies2%

“I did a skin test initially so it wasnt an allergy to the product”

Ingredients-Overall2%

“The phenylephrine is very Effective”

What buyers complain about

Functionality-Overall23%

“Not effective”

Value For Money20%

“over priced”

Pain Relief-Overall13%

“Painful”

Allergies6%

“FULL BODY ALLERGIC REACTION”

Itch Relief4%

“Relief from mild itching only lasted about 30 min”

Advertised Vs Actual Product4%

“Calling this a Fissure Ointment when it contains blood-vessel-shrinking medication is highly misleading and clinically contradictory”

Side Effects2%

“MADE ME WORSE”

Quality-Overall2%

“Garbage”

Ease Of Use1%

“Product too hard to get out of tube”

Size-Overall1%

“this time its a little bigger”

Top return reasons

Comfort-Overall67%
Functionality-Overall33%