creatine protein powder
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$42.28avg listing price — sweet spot $15–$100
Price range
Incredible$15.15–$85.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$671K$671K/yr · 298K searches
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Review moat
Bad6,803.13avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
10 rising
Sellers
414
Top-5 brand share
95%
Open market
4%
- BIRDMAN50%
- Animal32%
- Ancient Nutrition6%
- Vega4%
- Optimum Nutrition2%
- MuscleTech1%
- Open — no brand owns it (4 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 38 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Animal Creatine Monohydrate Powder Micronized for Muscle Recovery Cellular Energy and Daily Wellness for Men and Women Unflavored 300g
Animal$18.134.8★1,933 rev
BIRDMAN Falcon Organic Vegan Protein Powder Vanilla 24g Protein Sugar Free Probiotics Low Carb Keto Friendly Dairy Free Lactose Free Non Whey Plant Based Pea Protein Powder - 18 Servings
BIRDMAN$31.054.2★6,781 rev
Birdman Falcon Performance Vegan Protein Powder 31g Protein 5g Creatine 5g BCAA Probiotics Electrolytes Pre Workout Low Carb Sugar Free & Dairy Free Plant Based Chocolate Protein -19 servings
BIRDMAN$37.104.1★6,815 rev
BIRDMAN Falcon Performance Vegan Protein Powder 31g Protein 5g Creatine 5g BCAA Probiotics Electrolytes Pre Workout Low Carb Sugar Free & Dairy Free Plant Based Vanilla Protein 29 Servings
BIRDMAN$58.404.0★2,205 rev
Animal Creatine Chews Tablets - Enhanced Creatine Monohydrate with AstraGin to Improve Absorption Sea Salt for Added Pumps Delicious and Convenient Chewable Tablets - Fruit Punch
Animal$28.584.4★1,721 rev
Newest
by launch date
Animal Creatine Chews x Smarties Edition - 5g Creatine Monohydrate for Strength Power & Training Recovery Support with Sea Salt Convenient Chewable Creatine Supplement for Men & Women - 120 Tablets
Animal$29.6294 rev
The Pause Life Protein + Creatine Made with Creavitalis Creatine Monohydrate Whey Protein & BCAAs for Men and Women Gluten Free Low Sugar Non GMO Vanilla Flavor 14 Servings 17.8 oz
The 'Pause Life$51.6231 rev
Protein and Creatine Powder Combo: Whey Protein Isolate Protein Powder with Creatine & Electrolytes 20g Protein 3g Creatine Monohydrate Sugar Free Keto Friendly Chocolate 15 Servings
MYOTRAX$37.9014 rev
Ancient Nutrition Multi Protein Animal Based Powder + Creatine 26g Protein Grass Fed Whey Bone Broth Collagen Peptides 5g Creatine Monohydrate Colostrum & Probiotics Dark Chocolate 15 Servings
Ancient Nutrition$58.3868 rev
Ancient Nutrition Multi Protein Animal Based Powder + Creatine 26g Protein Grass Fed Whey Bone Broth Collagen Peptides 5g Creatine Monohydrate Colostrum & Probiotics Vanilla Bean 15 Servings
Ancient Nutrition$58.5361 rev
Trending
90-day click momentumAnimal Creatine Chews x Smarties Edition - 5g Creatine Monohydrate for Strength Power & Training Recovery Support with Sea Salt Convenient Chewable Creatine Supplement for Men & Women - 120 Tablets
Animal$29.624.0★
Protein and Creatine Powder Combo: Whey Protein Isolate Protein Powder with Creatine & Electrolytes 20g Protein 3g Creatine Monohydrate Sugar Free Keto Friendly Chocolate 15 Servings
MYOTRAX$37.904.9★
The Pause Life Protein + Creatine Made with Creavitalis Creatine Monohydrate Whey Protein & BCAAs for Men and Women Gluten Free Low Sugar Non GMO Vanilla Flavor 14 Servings 17.8 oz
The 'Pause Life$51.624.4★
Ancient Nutrition Multi Protein Animal Based Powder + Creatine 26g Protein Grass Fed Whey Bone Broth Collagen Peptides 5g Creatine Monohydrate Colostrum & Probiotics Dark Chocolate 15 Servings
Ancient Nutrition$58.384.4★
Vega Protein + Creatine 30g Plant Based Protein Powder + 3g Creatine So You Bounce Back Faster Low Carb Plant Protein Powder Post Workout Vegan Shake Vanilla 13 Servings 1.38 lb (Pack of 1)
Vega$23.554.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.2% search growth over the last 90 days.Peak months: Feb, Mar, Apr · busiest ÷ quietest = 8.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Best Taste”
“The quality is consistent”
“Good protein”
“the orange flavor is good”
“Good value for the money”
“Easy to Mix”
“As advertised”
“Great energy”
“Mix it well”
“Works well”
What buyers complain about
“tasted funny”
“Doesn't mix well”
“Bad Flavor”
“Not worth the price”
“Grainy texture”
“Bad quality control”
“The smell is awful”
“Too much added sugar”
“Gave me heartburn”
“Hurt my stomach sooo bad”