cream for anus itch
Worth a lookShows low returns (0.1%), but a deep review moat (11,537 avg reviews) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Great$17.57avg listing price — sweet spot $15–$100
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Price range
Good$3.93–$38.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay$111K$111K/yr · 77K searches
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Review moat
Bad11,537.1avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
119
Top-5 brand share
70%
Open market
26%
- Dermoscribe23%
- Preparation H16%
- Doctor Butler's15%
- TUCKS8%
- Balneol7%
- Cortizone 104%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dermoscribe - Ichybum Itchy Butt Cream Hemorrhoid Itch Cream for Chronic Anal Itching Hemorrhoids & Athletes Foot Contains Hydrocortisone & Clioquinol 28g
Dermoscribe$14.064.2★1,727 rev
Preparation H Hemorrhoid Ointment Itching Burning and Discomfort Relief - 1 Oz Tube
Preparation H$7.124.7★17,031 rev
Doctor Butlers Hemorrhoid & Fissure Ointment - Hemorrhoid Cream with Lidocaine and Phenylephrine HCl for Fast-Acting Relief of Pain Swelling Discomfort and Itching (1 oz)
Doctor Butler's$26.534.3★25,672 rev
BALNEOL Cleansing Lotion Cleans Soothes & Moisturizes Relieves Anal & Vaginal Irritation & Itching Non-Greasy Safe for Pregnancy Post-Partum Diarrhea & Hemorrhoids 3oz Pack of 1
Balneol$13.594.7★1,771 rev
TUCKS Medicated Cooling Pads 100 Count Hemorrhoid Pads with Witch Hazel Cleanses Sensitive Areas Protects from Irritation Hemorrhoid Treatment Medicated Pads Used by Hospitals
TUCKS$7.624.8★61,758 rev
Newest
by launch date
Tucks Triple Relief Hemorrhoidal Cream Maximum Strength Pain Relief from Burning Itching and Discomfort with Witch Hazel Treatment Brand Used by Hospitals 0.9oz. (26g)
TUCKS$8.131,062 rev
Ebanel 5% Lidocaine Hemorrhoid Treatment Cream with Witch Hazel Phenylephrine Horse Chestnut Vitamin B6 Zinc Oxide External and Internal Hemorrhoids Treatment Burn Itch Pain Relief Anal Cream
Ebanel$29.476,446 rev
Megababe Hemorrhoidal Ointment | Max Strength with 5% Lidocaine | Rapid Pain & Itch Relief | Shrinks Swollen Hemorrhoidal Tissue | 1.25 oz
Megababe$27.46345 rev
All-Natural Hemorrhoid Cream Herbal Balm Soothes Itching & Discomfort - Itch Hemorrhoid Soother Moisturizes for Itching Rashes Dryness and Chafing
Anything Butt$38.53107 rev
Lotrimin Ultra Antifungal Jock Itch Cream with Butenane Hydrochloride Jock Itch Treatment for Men Women and Kids Over The Age of 12 1.1 oz Tube
Lotrimin$18.871,790 rev
Trending
90-day click momentum
REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz
REVIVOL-XR$27.054.4★
Lotrimin Ultra Antifungal Jock Itch Cream with Butenane Hydrochloride Jock Itch Treatment for Men Women and Kids Over The Age of 12 1.1 oz Tube
Lotrimin$18.874.6★
Amazon Basic Care Maximum Strength Anti-Itch Cream Hydrocortisone 1 Percent Intensive Healing Formula 1 ounce (Pack of 1)
Amazon Basic Care$3.934.6★
Preparation H Hemorrhoid Symptom Treatment Ointment Itching Burning and Discomfort Relief Tube 2 Ounce
Preparation H$12.684.7★
Doctor Butlers Hemorrhoid & Fissure Ointment - Hemorrhoid Cream with Lidocaine and Phenylephrine HCl for Fast-Acting Relief of Pain Swelling Discomfort and Itching (1 oz)
Doctor Butler's$26.534.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.7% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“effective so far”
“EXCELLENT PRODUCT”
“No more itching”
“fair price”
“As described”
“itch free”
“Easy to use”
“Soothing and healing cream”
“Great product when your have inflammation”
“comfortable to use”
What buyers complain about
“I was itchy for months”
“Not effective”
“Not worth it”
“No relief”
“Itching became much worse”
“this time its a little bigger”
“I was very disappointed with the quality of this product”
“Product came used”
“only giving 3 stars because of false advertising”
“It also feels a bit thick on the skin”