cozy candle
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$25.60avg listing price — sweet spot $15–$100
Review moat
Great152.76avg incumbent reviews — the moat a new listing must climb
Price range
Great$13.08–$46.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 6% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Market size
Bad$74K$74K/yr · 138K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
Competition
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
8
Top-5 brand share
99%
Open market
0%
- FONTANA CANDLE CO.90%
- Arctic Wicks4%
- Hemlock Park3%
- Sweet Water Decor1%
- Salt & Stone1%
- arcasa1%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fontana Candle Co Wood Wick Beeswax Jar Candle Vanilla Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Decor
FONTANA CANDLE CO.$27.963.8★46 rev
Fontana Candle Co Wood Wick Beeswax Jar Candle Cinnamon Orange Clove Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Decor
FONTANA CANDLE CO.$26.604.3★101 rev
Fontana Candle Co Wood Wick Beeswax Jar Candle Wildflower Citrus Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Decor
FONTANA CANDLE CO.$26.594.5★23 rev
Fontana Candle Co Wood Wick Beeswax Jar Candle Lemongrass Eucalyptus Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Decor
FONTANA CANDLE CO.$25.854.1★36 rev
Fontana Candle Co Wood Wick Beeswax Jar Candle Warm Flannel Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Dcor
FONTANA CANDLE CO.$25.375.0★8 rev
Newest
by launch dateFontana Candle Co Wood Wick Beeswax Jar Candle Warm Flannel Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Dcor
FONTANA CANDLE CO.$25.378 rev
ARCASA Organic Coconut Vanilla Candles - Non Toxic Soy Candles for Home Stress Relief & Meditation (7oz)
arcasa$13.08148 rev
Fontana Candle Co Wood Wick Beeswax Jar Candle Farmers Market Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Decor
FONTANA CANDLE CO.$26.0713 rev
Fontana Candle Co. Celebration Collection Best Mom Ever Gift 9oz Scented Candles Made with Beeswax Coconut Oil & Pure Essential Oils Wood Wick 35+ Hrs Clean Burn Non-Toxic Candles for Home
FONTANA CANDLE CO.$28.471 rev
Fontana Candle Co Wood Wick Beeswax Jar Candle Lavender Vanilla Tangerine Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room
FONTANA CANDLE CO.$27.6419 rev
Trending
90-day click momentumARCASA Organic Coconut Vanilla Candles - Non Toxic Soy Candles for Home Stress Relief & Meditation (7oz)
arcasa$13.084.5★
Fontana Candle Co Wood Wick Beeswax Jar Candle Farmers Market Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Decor
FONTANA CANDLE CO.$26.074.0★
Fontana Candle Co Wood Wick Beeswax Jar Candle Wildflower Citrus Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Decor
FONTANA CANDLE CO.$26.594.5★
Fontana Candle Co. Celebration Collection Best Mom Ever Gift 9oz Scented Candles Made with Beeswax Coconut Oil & Pure Essential Oils Wood Wick 35+ Hrs Clean Burn Non-Toxic Candles for Home
FONTANA CANDLE CO.$28.475.0★
Fontana Candle Co Wood Wick Beeswax Jar Candle Lemongrass Eucalyptus Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Decor
FONTANA CANDLE CO.$25.854.1★
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -10.7% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Smells Clean”
“Good bedroom candle”
“IT was a gift”
“Very nice quality candle”
“Long lasting & great quality”
“Beautifully crafted”
“as advertised”
“this price was/is more desirable”
“It burns clean”
“Very strong”
What buyers complain about
“Not a super strong scent”
“it's not worth the money”
“Tiny jar for cost paid”
“Trash”
“Not that strong”
“makes my walls black”
“I couldnt use it after”
“Candle created an awful black smoke that painted whole room”
“It was hard to breathe”
“Glass discolored”