cough medicine for adults
Worth a lookShows low returns (0.1%), but soft demand (-31.4% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Market size
Incredible$7.1M$7.1M/yr · 3.7M searches
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.75avg listing price — sweet spot $15–$100
Price range
Good$4.47–$31.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,754.16avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-31.4%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
624
Top-5 brand share
95%
Open market
3%
- Robitussin37%
- Delsym26%
- Amazon Basic Care26%
- Mucinex5%
- Beekeeper's Naturals2%
- GoodMeds2%
- Open — no brand owns it (3 brands, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 25 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Robitussin Adult Maximum Strength Cough + Chest Congestion DM Max (8 fl. oz. Bottle) Cough Suppressant & Expectorant Raspberry Flavor
Robitussin$12.494.7★8,875 rev
Delsym 12 Hour Cough Medicine for Adults Powerful Relief for 12 Hours Cough Suppressant Liquid with Extended-Release Dextromethorphan Orange Flavor Liquid Cough Syrup 5 Fl Oz (Pack of 1)
Delsym$14.694.7★4,191 rev
Amazon Basic Care Tussin DM MAX Maximum Strength Cough and Chest Congestion Medicine Non-Drowsy Alcohol Free Expectorant Raspberry Menthol Flavor 8 fl oz (Pack of 1)
Amazon Basic Care$5.944.7★5,526 rev
Delsym 12 Hour Cough Medicine for Adults Powerful Relief for 12 Hours Cough Suppressant Liquid with Extended-Release Dextromethorphan Grape Flavor Liquid Cough Syrup 5 Fl Oz (Pack of 1)
Delsym$14.314.7★4,191 rev
Amazon Basic Care Tussin Cough Plus Chest Congestion DM Syrup Non-Drowsy Expectorant Mucus Relief Raspberry Flavor 8 fl oz (Pack of 1)
Amazon Basic Care$4.474.7★2,121 rev
Newest
by launch date
GoodMeds Cough Relief for Adults Softgels Dextromethorphan HBr (DXM) 15mg 8Hour Non-Drowsy Long-Lasting Bronchial Suppressant for Dry Cough and Chest Congestion (120 Count)
GoodMeds$13.82716 rev
Robitussin Honey DM Max Cough Plus Chest Congestion and Robitussin Maximum Strength Honey Nighttime Cough DM Adult Formulas - 2 x 8 Fl Oz Bottles
Robitussin$24.20106 rev
Robitussin Maximum Strength CF Max Severe Multi-Symptom Daytime and Nighttime Relief from Cough Cold and Flu Adult Formula 8 fl oz
Robitussin$12.48403 rev
Theraflu Severe Cold and Cough Nighttime and Daytime Cough and Cold Medicine Berry Flavor - 8.3 Fl Oz Syrup x 2
Theraflu$13.66883 rev
Robitussin DM Max Cough Plus Chest Congestion and Robitussin Maximum Strength Nighttime Cough DM Adult Formulas - 2 x 8 Fl Oz Bottles
Robitussin$24.331,822 rev
Trending
90-day click momentumRobitussin Honey DM Max Cough Plus Chest Congestion and Robitussin Maximum Strength Honey Nighttime Cough DM Adult Formulas - 2 x 8 Fl Oz Bottles
Robitussin$24.204.6★
Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz
Amazon Basic Care$6.084.7★
GoodMeds Cough Relief for Adults Softgels Dextromethorphan HBr (DXM) 15mg 8Hour Non-Drowsy Long-Lasting Bronchial Suppressant for Dry Cough and Chest Congestion (120 Count)
GoodMeds$13.824.6★
Mucinex Fast-Max Severe Congestion & Cough Medicine Maximum Strength Symptom Relief Over-The-Counter Medication Cold Medicine Cough Suppressant Expectorant Nasal Decongestant 6 FL OZ
Mucinex$12.944.7★
Amazon Basic Care Tussin Cough Plus Chest Congestion DM Syrup Non-Drowsy Expectorant Mucus Relief Raspberry Flavor 8 fl oz (Pack of 1)
Amazon Basic Care$4.474.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -31.4% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Calms my cough”
“Great deal”
“Effective and it Works”
“Best quality”
“As Described”
“Tastes is smooth”
“Great for cold”
“helps you sleep”
“Flavor is good”
“Very Convenient”
What buyers complain about
“Still coughing”
“Horrible taste”
“This hardly works at all”
“Too expensive”
“cannot use them”
“Small bottles”
“This medicine sucks”
“Ineffective”
“Insomnia: Difficulty falling asleep if taken too close to bedtime”
“there's an ingredient in it that I must be allergic to”