cough drops
Worth a lookShows searches that convert (21.4% search→purchase), but prices mostly outside the sweet spot ($1.71–$14.97) keeps it on the watch list.
Conversion
Incredible21.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Incredible$6.7M$6.7M/yr · 4.8M searches
Competition
Great37%top-5 click share — an open shelf
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad5,817.53avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$6.51avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-29.6%90-day search growth — must beat 0% to launch
Price range
Bad$1.71–$14.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
13 falling
Sellers
698
Top-5 brand share
89%
Open market
9%
- Ricola48%
- HALLS18%
- Amazon Basic Care16%
- Luden's3%
- Vicks3%
- Traditional Medicinals3%
- Open — no brand owns it (7 brands, 9%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 40 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ricola Original Herb Cough Drops with Menthol - Cough and Sore Throat Relief - 115 Count - Herbal Throat Lozenges
Ricola$12.904.8★3,945 rev
Ricola Throat Drops Echinacea Honey Lemon 45 Count
Ricola$5.274.8★2,915 rev
Ricola Throat Care Max Honey Lemon 34 Count
Ricola$5.314.8★3,468 rev
HALLS Relief Honey Lemon Cough Drops Economy Pack 80 Drops
HALLS$4.564.8★2,880 rev
Amazon Basic Care Sugar Free Honey Lemon Cough Drops for Sore Throat Relief Soothes Cough 140 Count (Compare to Halls)
Amazon Basic Care$5.384.7★6,468 rev
Newest
by launch date
Beekeepers Naturals Soothing Honey Cough Drops - Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 24 Ct
Beekeeper's Naturals$10.703,281 rev
Vicks VapoCool Severe Medicated Sore Throat Drops Max Strength Menthol Soothes Sore Throat Pain Winterfrost Flavor 70 Count
Vicks$7.693,002 rev
Traditional Medicinals Lozenges Organic Throat Coat Lemon Ginger Echinacea Sore Throat Support 30 Individually Wrapped Lozenges
Traditional Medicinals$7.026,662 rev
Manuka Doctor Cough Drops Manuka Middles 30 Drops (Pack of 1) Throat Lozenges Infused with Raw Manuka Honey Vitamin C & Ginger for Immune Support Helps Soothe Sore Throat
Manuka Doctor$12.532,601 rev
Halls Cough and Throat Relief Honey Lemon Cough Drops Bulk Pack 140 Drops
HALLS$8.192,418 rev
Trending
90-day click momentumVicks VapoCool Severe Medicated Sore Throat Drops Max Strength Menthol Soothes Sore Throat Pain Winterfrost Flavor 70 Count
Vicks$7.694.8★
HALLS Cough and Throat Relief Cherry Cough Drops Bulk Pack 200 Drops
HALLS$9.534.8★
Beekeepers Naturals Soothing Honey Cough Drops - Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 24 Ct
Beekeeper's Naturals$10.704.5★
Mucinex InstaSoothe Sore Throat + Cough Relief Alpine Herbs & Mint Flavor Fast Acting Cooling Comfort Powerful Sore Throat Oral Pain Reliever 40 Medicated Drops
Mucinex$4.674.6★
HALLS Relief Honey Lemon Cough Drops Economy Pack 80 Drops
HALLS$4.564.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.6% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Effective cough drops”
“Absolutely Delicious”
“good quality with clear”
“affordable price”
“Best flavor”
“Works well”
“Exactly as advertised”
“Very soothing”
“Great for clearing sinuses”
“Its sugar free”
What buyers complain about
“Unpleasant taste”
“making me cough”
“Price too high”
“Not fond of flavor”
“sugar too much”
“Small”
“Worst artificial sweetener”
“Barely works”
“False advertising”
“A product with mixed reviews”