cooling patch
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Growth
Incredible+125.7%90-day search growth — must beat 0% to launch
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.73avg listing price — sweet spot $15–$100
Price range
Okay$5.27–$23.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,371.84avg incumbent reviews — the moat a new listing must climb
Market size
Okay$200K$200K/yr · 220K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
61
Top-5 brand share
89%
Open market
8%
- EASYEAH46%
- AllSett Health14%
- BeKoool13%
- TCANG11%
- LotFancy5%
- HealthWise2%
- Open — no brand owns it (5 brands, 8%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EASYEAH 12 Sheets Cooling Patches for Fever Discomfort & Pain Relief Cooling Relief Fever Reducer Soothe Headache Pain Pack of 12
EASYEAH$10.034.4★4,129 rev
20 Sheets Cooling Patches for Fever Discomfort & Pain Relief Cooling Relief Fever Reducer Soothe Headache Pain Pack of 20 Blue
EASYEAH$14.004.2★2,591 rev
Cooling Patches for Fever Natural Headache and Migraine Relief (20 Pack) Soft Gel Sheets Fever Patch for Kids Tension/Sinus Headache Relief Prevention
AllSett Health$10.504.3★742 rev
30 Pack Instant Cooling Ice Packs for Outdoor Activities Summer Heat Relief - Large Disposable Cooling Patches for Neck Body Camping Hiking Sports Instant Temperature Drop
TCANG$19.893.6★45 rev
20 Sheets EasYeah Kid Fever Patches for Kids Fever Discomfort & Pain Relief Cooling Relief Fever Reducer Soothe Headache Pain Pack of 20
EASYEAH$14.124.5★2,179 rev
Newest
by launch date30 Pack Instant Cooling Ice Packs for Outdoor Activities Summer Heat Relief - Large Disposable Cooling Patches for Neck Body Camping Hiking Sports Instant Temperature Drop
TCANG$19.8945 rev
10 Pack Instant Cooling Ice Packs for Outdoor Activities Summer Heat Relief - Large Disposable Cooling Patches for Neck Body Camping Hiking Sports Instant Temperature Drop
TCANG$10.0031 rev
TrelaCo 24 Sheets Round Cooling Patches for Instant Relief from Heat Workouts Hot Flashes Hydrogel Patches Cooling Relief During Mild to Moderately Strenuous Activities
TrelaCo$14.813 rev
20 Sheets SpeedyAid Fever Patches for Kids & Adults - Soft Gel Cooling Pads for Fever Discomfort & Pain Relief Soothe Headache Pain Pack of 20
SPEEDYAID$10.5348 rev
Cooling Gel Patches 20 Pack - 8 Hour Ice Cold Relief for Forehead Neck & Body | Grape Mint Scented | Instant Temperature Drop for Sunburn Workouts | Hypoallergenic Non-Irritating & Portable
FANBODTA$6.0752 rev
Trending
90-day click momentumTrelaCo 24 Sheets Round Cooling Patches for Instant Relief from Heat Workouts Hot Flashes Hydrogel Patches Cooling Relief During Mild to Moderately Strenuous Activities
TrelaCo$14.814.0★
30 Pack Instant Cooling Ice Packs for Outdoor Activities Summer Heat Relief - Large Disposable Cooling Patches for Neck Body Camping Hiking Sports Instant Temperature Drop
TCANG$19.893.6★
10 Pack Instant Cooling Ice Packs for Outdoor Activities Summer Heat Relief - Large Disposable Cooling Patches for Neck Body Camping Hiking Sports Instant Temperature Drop
TCANG$10.003.8★
20 Sheets SpeedyAid Fever Patches for Kids & Adults - Soft Gel Cooling Pads for Fever Discomfort & Pain Relief Soothe Headache Pain Pack of 20
SPEEDYAID$10.534.3★
Cooling Patches for Fever Natural Headache and Migraine Relief (20 Pack) Soft Gel Sheets Fever Patch for Kids Tension/Sinus Headache Relief Prevention
AllSett Health$10.504.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +125.7% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 4.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable to wear”
“The adhesive also works well”
“Overall, I think this is a well made product”
“Affordable”
“The cool pads work well”
“fit perfectly wherever you need comfort”
“These cold packs go on feeling cool”
“These are great to have on hand during those extra hot summer days”
“Its comfortable”
“No weird smell”
What buyers complain about
“Adhesive is not great at all”
“Strong unpleasant smell also”
“Didn't work for me”
“Waste of money”
“cannot combat any real heat”
“Doesn't last”
“Small size, average”
“Too hot”
“Cheap product”
“dont stay cold for a long time”