cookies and cream protein shake
Skip itSoft demand (-35.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$30.17avg listing price — sweet spot $15–$100
Price range
Great$8.84–$59.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,590.03avg incumbent reviews — the moat a new listing must climb
Market size
Bad$81K$81K/yr · 133K searches
Growth
Bad-35.3%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
13 rising
Sellers
62
Top-5 brand share
89%
Open market
7%
- Premier Protein70%
- Labrada6%
- GNC5%
- Quest4%
- FlavCity4%
- Pure Protein4%
- Open — no brand owns it (7 brands, 7%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 39 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Premier Protein Shake Chocolate Peanut Butter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack
Premier Protein$24.394.7★4,569 rev
Premier Protein Shake Chocolate 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)
Premier Protein$26.254.6★59,773 rev
Labrada Lean Body Ready-to-Drink Mint Chocolate Protein Shake 40g Protein Whey Blend 0 Sugar Gluten Free 22 Vitamins & Minerals (Recyclable Carton & Lid - Pack of 12) LABRADA
Labrada$41.374.0★209 rev
Premier Protein Shake INDULGENCE Chocolate Covered Strawberry 30g Protein 170 Calories 3g Sugar 11.5 fl oz 12 Pack (Packaging May Vary)
Premier Protein$26.074.5★2,188 rev
Premier Protein Shake 8 Flavor Variety Pack 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (8 Pack)
Premier Protein$24.494.6★14,839 rev
Newest
by launch date
Premier Protein Shake LIMITED EDITION Orange Cream Swirl 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)
Premier Protein$28.62347 rev
Premier Protein Shake INDULGENCE White Chocolate Raspberry 30g Protein 170 Calories 3g Sugar 11 fl oz 12 Pack
Premier Protein$17.55964 rev
Protein Shake Variety Pack 8 Ready-to-Drink Chocolate & Mint-Style Protein Beverages 11 fl oz Bottles | Includes Free Reusable Water Bottle | Custom Bundled by MOOCHI
MOOCHI$39.980 rev
FlavCity All in One Protein Shake Powder Mint Chocolate - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings
FlavCity$59.69172 rev
Premier Protein COFFEEHOUSE Mocha Protein Shake with Caffeine 30g Protein No Added Sugar 24 Vitamins & Minerals Coffee Beverage for Energy Gluten-Free 11.5 fl oz (12 Pack)
Premier Protein$26.07524 rev
Trending
90-day click momentumPremier Protein Shake LIMITED EDITION Orange Cream Swirl 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)
Premier Protein$28.624.3★
Protein Shake Variety Pack 8 Ready-to-Drink Chocolate & Mint-Style Protein Beverages 11 fl oz Bottles | Includes Free Reusable Water Bottle | Custom Bundled by MOOCHI
MOOCHI$39.980.0★
Clean Simple Eats Whey Isolate Protein Powder Mint Chocolate Cookie Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 10 Sticks
Clean Simple Eats$31.924.6★
GNC Total Lean Lean Shake - Chocolate Mint - 14oz. | 12 Bottles
GNC$34.914.5★
Premier Protein Shake Cake Batter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)
Premier Protein$28.314.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -35.3% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“Great amount of protein”
“Refreshing flavor”
“BEST PRICE”
“Same quality as expected from this brand”
“The taste is delicious sweet vanilla”
“Easier to open”
“Great consistency”
“As advertised”
“Smooth and creamy”
What buyers complain about
“Bland taste”
“The flavor is strange”
“Too expensive”
“not as sweet”
“that make it difficult to manage my nutritional intake”
“Its not as thick as some of the other flavors”
“Need Quality Control”
“the texture was too thin for me”
“Watery Consistency”
“Full of horrible ingredients”