cookies and cream protein powder
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$43.30avg listing price — sweet spot $15–$100
Price range
Great$13.77–$91.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Market size
Good$590K$590K/yr · 306K searches
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+12.3%90-day search growth — must beat 0% to launch
Review moat
Okay3,276.24avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
50
Top-5 brand share
56%
Open market
35%
- GHOST14%
- Dymatize12%
- Isopure10%
- Muscle Milk10%
- Quest9%
- Animal9%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 37 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dymatize ISO100 Whey Protein Powder Isolate Cookies & Cream 25g of Protein 5.5g BCAAs Less Than 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb (20 Servings)
Dymatize$35.114.6★3,494 rev
Quest Nutrition Cookies & Cream Protein Powder 20g Protein 1g Sugar Low Carb Gluten Free 1.6 Pound 24 Servings
Quest$26.244.3★3,590 rev
Isopure Zero Carb 100% Pure Whey Isolate Protein Powder Gluten Free With Vitamins Cookies & Cream 25g Protein Per Serving 1 Lb 15 Servings (Packaging May Vary)
Isopure$22.024.4★9,414 rev
Muscle Milk Genuine Protein Powder Cookies N Crme 1.93 Pounds 13 Servings 32g Protein 3g Sugar Calcium Vitamins A C & D NSF Certified for Sport Energizing Snack Packaging May Vary
Muscle Milk$18.134.5★918 rev
Optimum Nutrition Gold Standard 100% Whey Protein Powder Cookies & Cream 2 Pound (Packaging May Vary)
Optimum Nutrition$43.314.7★11,095 rev
Newest
by launch date
Muscle Milk High Protein Shake Cookies n Creme 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors
Muscle Milk$21.2868 rev
Muscle Milk Pro High Protein Shake Cookies n Creme 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors
Muscle Milk$25.8748 rev
GHOST Whey Protein Powder Chocolate Chip Cookies - 2LB 25G of Protein - Whey Protein Isolate & Concentrate Blend - Post Workout Fitness & Nutrition Shakes with Real Cookie Pieces - Gluten-Free
GHOST$54.415,182 rev
FlavCity All in One Protein Shake Powder Cookies and Cream - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings
FlavCity$58.12149 rev
GHOST High Protein Hot Cocoa Drink Mix Milk Chocolate - Creamy & Smooth Hot Chocolate Powder with 20g Hydrolyzed Whey Protein & Mini Marshmallows - Easy Mix Seasonal Drink - Gluten-Free
GHOST$29.1980 rev
Trending
90-day click momentumMuscle Milk High Protein Shake Cookies n Creme 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors
Muscle Milk$21.284.2★
Muscle Milk Pro High Protein Shake Cookies n Creme 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors
Muscle Milk$25.873.5★
GHOST Whey Protein Powder Chocolate Chip Cookies - 2LB 25G of Protein - Whey Protein Isolate & Concentrate Blend - Post Workout Fitness & Nutrition Shakes with Real Cookie Pieces - Gluten-Free
GHOST$54.414.4★
GHOST Whey Protein Powder Milk Chocolate - 2LB 25G of Protein - Whey Protein Blend - Post Workout Fitness & Nutrition Shakes Smoothies Baking & Cooking - Soy & Gluten-Free
GHOST$49.294.4★
GHOST High Protein Hot Cocoa Drink Mix Milk Chocolate - Creamy & Smooth Hot Chocolate Powder with 20g Hydrolyzed Whey Protein & Mini Marshmallows - Easy Mix Seasonal Drink - Gluten-Free
GHOST$29.193.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.3% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 3.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“AMAZING taste”
“Great protein powder”
“I like the vanilla flavor”
“Solid quality overall”
“Good value for the money”
“Dissolves easily”
“Easy mixing”
“It has the perfect sweetness level”
“great texture”
“Just what I needed”
What buyers complain about
“Awful taste”
“No flavor”
“TOO EXPENSIVE”
“Taste too protein”
“Its hard to drink because the amount of sweetness”
“the texture is off”
“Way too thick”
“Smells like chemicals”
“Mixability is not great”
“more like cookies and chemicals”