cookie dough protein powder
Launch itA $2.0M/yr market growing +13.1% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Great$2.0M$2.0M/yr · 1.2M searches
Avg price
Great$46.50avg listing price — sweet spot $15–$100
Price range
Great$8.92–$90.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+13.1%90-day search growth — must beat 0% to launch
Review moat
Okay2,766.86avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand
Competition
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
37
Top-5 brand share
99%
Open market
0%
- GHOST90%
- Premier Protein3%
- RYSE Up Supplements3%
- Dymatize2%
- C41%
- Nutter Butter1%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GHOST Whey Protein Powder Cinnabon - 5LB 25G of Protein - Cinnamon Roll Flavored Isolate Concentrate & Hydrolyzed Whey Protein Blend - Post Workout Shakes - Soy & Gluten Free
GHOST$90.284.4★5,182 rev
GHOST Whey Protein Powder Cinnabon - 2LB 25G of Protein - Cinnamon Roll Flavored Isolate Concentrate & Hydrolyzed Whey Protein Blend - Post Workout Shakes - Soy & Gluten Free
GHOST$49.254.4★5,182 rev
GHOST Whey Protein Powder Chips Ahoy! - 2LB 25G of Protein - Whey Protein Blend - Post Workout Fitness & Nutrition Shakes Smoothies Baking & Cooking - Cookie Pieces Inside
GHOST$47.274.5★4,124 rev
GHOST Whey Protein Powder Chocolate Chip Cookies - 2LB 25G of Protein - Whey Protein Isolate & Concentrate Blend - Post Workout Fitness & Nutrition Shakes with Real Cookie Pieces - Gluten-Free
GHOST$54.414.4★5,182 rev
GHOST Whey Protein Powder Peanut Butter Cereal Milk - 2LB 26G of Protein - Whey Protein Blend - Post Workout Fitness & Nutrition Shakes Smoothies Baking & Cooking - Soy & Gluten-Free
GHOST$49.024.4★5,182 rev
Newest
by launch date
GHOST Whey Protein Powder Cocoa Puffs Cereal Milk - 2LB 25G of Protein - Whey Protein Isolate & Concentrate Blend - Post Workout Fitness & Nutrition Shakes Smoothies & Baking - Soy & Gluten Free
GHOST$50.935,182 rev
GHOST Whey Protein Powder Chocolate Chip Cookies - 2LB 25G of Protein - Whey Protein Isolate & Concentrate Blend - Post Workout Fitness & Nutrition Shakes with Real Cookie Pieces - Gluten-Free
GHOST$54.415,182 rev
GHOST Vegan Protein Powder Chocolate Cereal Milk 2.7LB Tub 26G of Protein - Plant-Based Pea & Organic Pumpkin Blend Protein with Fiber & Iron - Flavored Post Workout Shakes - Soy & Gluten Free
GHOST$47.691,700 rev
GHOST Vegan Protein Powder Cinnabon 2.5LB Tub 25G of Protein - Plant-Based Pea & Organic Pumpkin Blend Protein with Fiber & Iron - Flavored Post Workout Shakes - Soy & Gluten Free
GHOST$48.171,700 rev
GHOST Clear Gains Mass Gainer Protein Powder - Post-Workout Weight Gainer Mix - 40g of Whey Protein Isolate 440 Calories & 70g Vitargo Carbs - Lean Muscle Building & Recovery - Blue Raspberry
GHOST$62.4848 rev
Trending
90-day click momentumGHOST Whey Protein Powder Chocolate Chip Cookies - 2LB 25G of Protein - Whey Protein Isolate & Concentrate Blend - Post Workout Fitness & Nutrition Shakes with Real Cookie Pieces - Gluten-Free
GHOST$54.414.4★
GHOST Vegan Protein Powder Chocolate Cereal Milk 2.7LB Tub 26G of Protein - Plant-Based Pea & Organic Pumpkin Blend Protein with Fiber & Iron - Flavored Post Workout Shakes - Soy & Gluten Free
GHOST$47.694.1★
GHOST Whey Protein Powder Cocoa Puffs Cereal Milk - 2LB 25G of Protein - Whey Protein Isolate & Concentrate Blend - Post Workout Fitness & Nutrition Shakes Smoothies & Baking - Soy & Gluten Free
GHOST$50.934.4★
GHOST Clear Whey Isolate Protein Powder Sour Strips - 1.54 LB Tub 25G of Whey Protein - Post Workout Drink for Muscle Gain & Recovery Sugar Free Soy Free & Zero Fat 20 Servings
GHOST$49.604.4★
GHOST Vegan Protein Powder Cinnabon 2.5LB Tub 25G of Protein - Plant-Based Pea & Organic Pumpkin Blend Protein with Fiber & Iron - Flavored Post Workout Shakes - Soy & Gluten Free
GHOST$48.174.1★
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +13.1% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 15.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Doesn't taste weird”
“Incredible flavor with just water”
“Good protein”
“It mixes well with milk”
“not overly sweet”
“Good deal”
“Easy to mix as well”
“The quality feels consistent”
“Easy to use”
“Im a big fan of the sour candy vibe”
What buyers complain about
“Disappointed with the taste”
“Not accurate taste/flavor”
“A little expensive”
“NOT a sweet flavor”
“And I don't like to drink my calories”
“It's like a sour candy”
“Texture not my favorite”
“I can never get it to dissolve fully no matter how much water I use or how vigorously I shake it in my shaker bottle”
“tastes always watered down”
“bitter”