cookie butter powder
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$43.22avg listing price — sweet spot $15–$100
Price range
Incredible$17.83–$90.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good1,382avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.7%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$127K$127K/yr · 112K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
30
Top-5 brand share
92%
Open market
6%
- GHOST43%
- Flexible Dieting Lifestyle35%
- Nutter Butter7%
- LEGION4%
- RYSE Up Supplements3%
- C42%
- Open — no brand owns it (4 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GHOST Whey Protein Powder Peanut Butter Cereal Milk - 2LB 26G of Protein - Whey Protein Blend - Post Workout Fitness & Nutrition Shakes Smoothies Baking & Cooking - Soy & Gluten-Free
GHOST$49.024.4★5,182 rev
GHOST Whey Protein Powder Nutter Butter - 2LB 26G of Protein - Whey Protein Blend - Post Workout Fitness & Nutrition Shakes Smoothies Baking & Cooking - Cookie Pieces Inside
GHOST$46.154.5★2,295 rev
Flex Vegan Protein Cookie Butter Powder - Brownie Batter | Dairy-Free Keto-Friendly Low Carb Sugar-Free Gluten-Free | Easy to Mix Bake and Spread | 8.1oz
Flexible Dieting Lifestyle$26.333.9★734 rev
Flex Vegan Protein Cookie Butter Powder - Peanut Butter Party | Dairy-Free Keto-Friendly No Added Sugars Sugar-Free Gluten-Free | Easy to Mix Bake and Spread | 7.7oz
Flexible Dieting Lifestyle$26.153.8★362 rev
Flex Whey Protein Powder Slow Churn Vanilla Ice Cream | Low Net Carbs Gluten Free No Sugar Added | 1.8 Lb - 27 Servings
Flexible Dieting Lifestyle$51.053.7★82 rev
Newest
by launch date
GHOST Vegan Protein Powder Peanut Butter Cereal Milk 2.8LB Tub 27G of Protein - Plant-Based Pea & Organic Pumpkin Blend Protein with Fiber & Iron Flavored Post Workout Shakes - Soy Gluten Free
GHOST$48.211,700 rev
LTH Flex Whey Protein Isolate - Trusted by Life Time Members - Lactose-Free Protein Powder - NSF Certified for Sport - Low Fat No Added Sugar & Low Carb - Vanilla (30 Servings)
LTH$67.258 rev
C4 Whey Protein Powder Reeses Peanut Butter & Chocolate - 25g Protein 0g Added Sugar 140 Calories Per Serving Supports Muscle Recovery 28 Servings Premium Whey for Post-Workout
C4$35.401,085 rev
GHOST Whey Protein Powder Cinnabon - 5LB 25G of Protein - Cinnamon Roll Flavored Isolate Concentrate & Hydrolyzed Whey Protein Blend - Post Workout Shakes - Soy & Gluten Free
GHOST$90.285,182 rev
RYSE Loaded Protein Powder - Skippy Peanut Butter - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 20 Servings / 1.5 lb Tub
RYSE Up Supplements$36.33678 rev
Trending
90-day click momentum
GHOST Whey Protein Powder Cinnabon - 2LB 25G of Protein - Cinnamon Roll Flavored Isolate Concentrate & Hydrolyzed Whey Protein Blend - Post Workout Shakes - Soy & Gluten Free
GHOST$49.254.4★
GHOST Vegan Protein Powder Peanut Butter Cereal Milk 2.8LB Tub 27G of Protein - Plant-Based Pea & Organic Pumpkin Blend Protein with Fiber & Iron Flavored Post Workout Shakes - Soy Gluten Free
GHOST$48.214.1★
GHOST Whey Protein Powder Peanut Butter Cereal Milk - 2LB 26G of Protein - Whey Protein Blend - Post Workout Fitness & Nutrition Shakes Smoothies Baking & Cooking - Soy & Gluten-Free
GHOST$49.024.4★
RYSE Loaded Protein Powder - Skippy Peanut Butter - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 20 Servings / 1.5 lb Tub
RYSE Up Supplements$36.334.7★
RYSE Loaded Protein Powder - Jet-Puffed Marshmallow - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub
RYSE Up Supplements$45.384.6★
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — +9.7% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Doesn't taste weird”
“Great tasting protein powder”
“Fantastic Flavor”
“Great price”
“mixes well”
“It blends easily”
“it satisfies my sweet tooth big time”
“high quality”
“I think 9 oz of milk is the perfect balance—thick enough to be satisfying”
“Smooth and good,”
What buyers complain about
“Disgusting taste”
“It's not super strong in flavor”
“not worth price”
“Not as much protein as I would like”
“a little bulky on the ingredient list”
“The jug is large”
“instantly started having stomach pain”
“I have terrible acid reflux”
“The consistency on this is not good”
“they will not dissolve no matter what I have tried”