congestion relief for toddlers
Worth a lookShows low returns (0.2%), but soft demand (-50.5% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.27–$32.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.04avg listing price — sweet spot $15–$100
Market size
Good$378K$378K/yr · 334K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Bad4,178.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-50.5%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
661
Top-5 brand share
80%
Open market
17%
- Hyland's29%
- Vicks20%
- Boiron19%
- Frida9%
- Beekeeper's Naturals4%
- Boogie3%
- Open — no brand owns it (12 brands, 17%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 46 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hylands Baby Tiny Cold Tablets Day and Night Value Pack Infant and Baby Cold Medicine Decongestant Runny Nose and Cough Relief 250 Quick-Dissolving Tablets
Hyland's$18.664.8★1,341 rev
Vicks Advanced Soothing Vapors Waterless Vaporizer with Night Light and VapoPads to Help Relieve Discomfort from Colds and Flu 1 Count (Pack of 1)
Vicks$11.894.2★5,519 rev
Boiron ColdCalm Baby Single-Use Drops for Relief from Cold Symptoms of Sneezing Runny Nose and Nasal Congestion - Sterile and Non-Drowsy Liquid Doses - 30 Count
Boiron$11.474.7★7,128 rev
Hylands Baby Tiny Cold Tablets Daytime Infant and Baby Cold Medicine Decongestant Runny Nose and Cough Relief 125 Quick-Dissolving Tablets
Hyland's$7.324.8★2,840 rev
Hylands Kids Stuffy Nose and Sinus Tablets Cold Medicine for Children Ages 2 and up Headache Relief and Nasal Decongestant Quick Dissolving Tablets 50 Count
Hyland's$11.734.7★4,201 rev
Newest
by launch date
Childrens Dimetapp Stuffy Nose Strips Drug-Free Nose Strips for Nasal Congestion Instant Nasal Congestion Relief for Kids to Breathe Better Day or Night 12 Count
Dimetapp$7.07105 rev
Chestal Kids Cold & Cough Pellets for Nasal & Chest Congestion Fitful Cough Sneezing Occasional Minor Sore Throat and Runny or Stuffy Nose - 2 Count (160 Pellets)
Boiron$13.4592 rev
Frida Baby Eucalyptus Vapor Baby & Kids Bubble Bath + Body Wash Toddler & Baby Body Wash Dermatologically Tested Tear-Free Hypoallergenic Safe for Skin Super Sudsy 10oz
Frida$9.51643 rev
Boiron Camilia Bedtime Liquid Doses for Nighttime Teething Relief Painful Gums Restlessness and Irritability - 30 Count
Boiron$12.28763 rev
Vicks Sinex Kids Saline Easy Mist Drug Free Saline Ages 1 Month+ Gently Clears and Soothes Everyday Stuffy Noses Safe for Daily Use 1.7 OZ
Vicks$22.321,145 rev
Trending
90-day click momentumChildrens Dimetapp Stuffy Nose Strips Drug-Free Nose Strips for Nasal Congestion Instant Nasal Congestion Relief for Kids to Breathe Better Day or Night 12 Count
Dimetapp$7.074.1★
Oilogic Stuffy Nose and Cough Vapor Bath Relief for Babies & Toddlers Essential Oil Breathe Blend - Pediatrician & Dermatologist Tested Formula Naturally Soothes with Essential Oils- 266ml (9 fl oz)
Oilogic$7.014.7★
Chestal Kids Cold & Cough Pellets for Nasal & Chest Congestion Fitful Cough Sneezing Occasional Minor Sore Throat and Runny or Stuffy Nose - 2 Count (160 Pellets)
Boiron$13.454.8★
Mucinex Childrens Stuffy Nose & Chest Congestion Multi-Symptom Relief Expectorant Nasal Decongestant Very Berry Flavor 4 Fl Oz
Mucinex$10.274.7★
Boiron Camilia Bedtime Liquid Doses for Nighttime Teething Relief Painful Gums Restlessness and Irritability - 30 Count
Boiron$12.284.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -50.5% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to take”
“Great smell”
“Solid product that meets expectations”
“Good Cough Medicine”
“Great taste and seem to help with symptoms as long as you follow the directions”
“Works perfectly”
“Good Value”
“Helpful during colds”
“Helped my child sleep better”
“Helps them breath”
What buyers complain about
“Not effective”
“Did not last”
“Doesn't taste as good as I thought it would”
“Expensive,”
“the skin reaction it caused”
“Not a super strong smell either”
“It leaked”
“doesn't put up a fit”
“were coughing so much”
“Nighttime didnt even help with sleep like our genexa does”