concentrated peppermint oil
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Avg price
Great$22.13avg listing price — sweet spot $15–$100
Growth
Great+91.0%90-day search growth — must beat 0% to launch
Price range
Great$6.90–$48.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Bad18,893.63avg incumbent reviews — the moat a new listing must climb
Market size
Bad$40K$40K/yr · 25K searches
Competition
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
18
Top-5 brand share
72%
Open market
23%
- GreenHealth27%
- Mighty Mint14%
- NATUROPATHY NATURE. THERAPY. BEAUTY12%
- Handcraft Blends10%
- LAB BULKS ESSENTIAL OIL9%
- Majestic Pure5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GreenHealth Peppermint Essential Oil 16 fl oz | 100% Pure & Uncut | Heavy-Duty Plastic Jug | FDA Compliant Space-Saving Container | for Aromatherapy Soap Candles Cleaning DIY
GreenHealth$26.424.4★19,801 rev
Naturopathy Peppermint Essential Oil Therapeutic Grade Premium Quality Perfect for Aromatherapy (16oz Peppermint)
NATUROPATHY NATURE. THERAPY. BEAUTY$18.064.3★764 rev
Lab Bulks Essential Oil Peppermint Essential Oil 16 oz Bottle for Diffusers House Cleaning Candles 1 Pack Aromatherapy Oil
LAB BULKS ESSENTIAL OIL$24.714.5★15,198 rev
Handcraft Blends Peppermint Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance
Handcraft Blends$9.744.7★27,338 rev
Mighty Mint Peppermint Oil Rodent Repellent Concentrate Natural Indoor & Outdoor Control for Mice and Rats Plant-Based Extra-Strong Formula - 16 oz
Mighty Mint$28.974.2★37,985 rev
Newest
by launch date
MUNUSNA Peppermint Essential Oil 100% Pure & Natural Peppermint Oil 100ML Premium Grade Aromatherapy Oil for Skin Body Hair Care Freshening Air Mood Diffuser Massage Soap and Candle Making
MUNUSNA$6.922,429 rev
SU JUABA Peppermint Oil for Hair Diffuser Aromatherapy Air Freshener
SU JUABA$7.721,028 rev
Brooklyn Botany Peppermint Essential Oil - Huge 16 Fl Oz - for Candle Making Soap Making Diffusers and Aromatherapy
Brooklyn Botany$19.89225 rev
Handcraft Blends Peppermint Essential Oil - Huge 16 Fl Oz - for Candle Making Soap Making Diffusers and Aromatherapy
Handcraft Blends$19.77287 rev
Mouse Rodent Repellent 24 Pack Peppermint Oil to Repel Mice and Rats Works for Mice Repellent Squirrels Indoor/Outdoor Use Safe for Homes & Pets
Balancexlite Plus$20.70711 rev
Trending
90-day click momentumBrooklyn Botany Peppermint Essential Oil - Huge 16 Fl Oz - for Candle Making Soap Making Diffusers and Aromatherapy
Brooklyn Botany$19.894.5★
MUNUSNA Peppermint Essential Oil 100% Pure & Natural Peppermint Oil 100ML Premium Grade Aromatherapy Oil for Skin Body Hair Care Freshening Air Mood Diffuser Massage Soap and Candle Making
MUNUSNA$6.924.4★
Mouse Rodent Repellent 24 Pack Peppermint Oil to Repel Mice and Rats Works for Mice Repellent Squirrels Indoor/Outdoor Use Safe for Homes & Pets
Balancexlite Plus$20.703.7★
SU JUABA Peppermint Oil for Hair Diffuser Aromatherapy Air Freshener
SU JUABA$7.724.6★
Natures-Star Peppermint Essential Oil 2-Pack (16oz Each 32oz Total) Therapeutic Grade Candle Making Peppermint Oil Bulk
Natures-Star$35.964.5★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh scent”
“Effective repellent”
“EXCELLENT PRODUCT”
“Great deal”
“As Described”
“This is some powerful stuff”
“works pretty well”
“Easy to use”
“easy to use + spray”
“true to size”
What buyers complain about
“Chemical Smell”
“Doesn't work for ants”
“Did not work”
“Not worth it”
“The bottle seemed very small”
“False advertisement”
“Very weak”
“Low quality”
“Faulty spray”
“highly diluted”