Skip to content
42

compeed cold sore patch

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 30Growth 18Conversion 98Competition 0Returns 99Price range 74Avg price 84Brand share 0Review moat 24Quality gap 55

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Conversion

Incredible17.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great$18.40

avg listing price — sweet spot $15–$100

Price range

Good$10.02–$28.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$132K

$132K/yr · 41K searches

Review moat

Bad5,613

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.5%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

25

Top-5 brand share

100%

Open market

0%

  • Mederma34%
  • Compeed34%
  • HEALTH AZ+29%
  • Acculip3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$13K20%$26K30%$40K40%$53K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 66 weeks — -13.5% search growth over the last 90 days.
1K750Spike '25Prime Day '25Holiday '25AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Overall, this is a good product to have on hand”

Pain Relief-Overall10%

“No pain at all”

Value For Money9%

“Good product good price”

Efficiency7%

“Effective”

Cold Relief6%

“Keeps the cold sore covered”

Ease Of Application4%

“The no-touch applicator is brilliant”

Size-Overall4%

“The size was perfect”

Ease Of Use4%

“So easy to use”

Protection4%

“It protects it from licking and food and other contaminants”

Comfort-Overall3%

“Feels comfortable”

What buyers complain about

Adhesion/Stickiness20%

“They're very sticky”

Pain Relief-Overall8%

“more painful then they typically are”

Functionality-Overall7%

“it still doesn't stay”

Allergies7%

“I must be allergic”

Ease Of Use6%

“Very hard to use”

Durability4%

“Fall off or lift very easily”

Value For Money4%

“Little Pricey”

Ease Of Application4%

“the application method is not helping”

Size-Overall3%

“Very big”

Thickness2%

“Way too thick and dont stick”

Top return reasons

Adhesion/Stickiness53%
Functionality-Overall18%
Advertised Vs Actual Product10%
Defective Material/Parts7%
Size-Overall4%
Quality-Overall3%
Balance/Stability3%
Durability1%
Coverage1%