colonoscopy
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$22.66avg listing price — sweet spot $15–$100
Price range
Great$4.83–$68.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay$155K$155K/yr · 45K searches
Review moat
Bad6,682.05avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
639
Top-5 brand share
93%
Open market
5%
- Preparation H81%
- TUCKS3%
- disposablegowns3%
- FreshExit3%
- Stall Mates2%
- Terramed Just Think Comfort2%
- Open — no brand owns it (4 brands, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Preparation H Totables Medicated Hemorrhoidal Flushable Wipes with Witch Hazel Maximum Strength Formula Gentle Everyday Cleansing with Aloe Individually Wrapped 10 ct (Pack of 6)
Preparation H$35.914.7★323 rev
Preparation H Totables Hemorrhoid Flushable Wipes with Witch Hazel for Skin Irritation Relief - 10 Count
Preparation H$4.834.8★2,026 rev
Preparation H Hemorrhoid Flushable Wipes with Witch Hazel for Skin Irritation Relief - 48 Count
Preparation H$5.984.7★9,492 rev
Preparation H Prep H Totable Wipe 10 Count
Preparation H$8.934.7★447 rev
Preparation H Hemorrhoid Flushable Wipes with Witch Hazel for Skin Irritation Relief - 48 Count (Pack of 4)
Preparation H$22.274.6★18,677 rev
Newest
by launch date
Hemorrhoid Wipes with 5% Lidocaine | Hemorrhoid Treatment for Pain Itching Burning & Swelling | Fast-Acting Numbing Comfort | Flushable Wipes Individually Wrapped Glycerin Protectant | 25 Count
Terramed Just Think Comfort$20.7542 rev
DeaHea Disposable Colonoscopy Exam Shorts Unisex Colon Exam Wear Pants with Hole Non Woven Coffee Enema Shorts for Clinics Hospitals Enema Bag Kit Colon Detox Cleanse Enemas Colon Test
DeaHea$8.201 rev
JIEKENMO Poop Brown Emoticon Kawaii Colonoscopy Silly Funny Casual Unisex Novelty Fun Crew Socks Fashion Comfortable Men And Women Crazy Dress Socks
JIEKENMO$12.9279 rev
Stall Mates Witch Hazel: Flushable Wipes Individually Wrapped Travel Friendly Soothing Witch Hazel Unscented with Cucumber Aloe and Chamomile (30 on-the-go singles)
Stall Mates$14.9712,873 rev
Preparation H Totables Hemorrhoid Flushable Wipes with Witch Hazel for Skin Irritation Relief - 50 Count
Preparation H$42.984,530 rev
Trending
90-day click momentum
disposablegowns Disposable Urology and Colonoscopy Exam Shorts S/L 50 Count Blue SMS Open-Access Flap Design Elastic Waist Fluid-Resistant Latex-Free Made in USA DG (R)
disposablegowns$68.385.0★
Hemorrhoid Wipes with 5% Lidocaine | Hemorrhoid Treatment for Pain Itching Burning & Swelling | Fast-Acting Numbing Comfort | Flushable Wipes Individually Wrapped Glycerin Protectant | 25 Count
Terramed Just Think Comfort$20.753.8★
Preparation H Prep H Totable Wipe 10 Count
Preparation H$8.934.7★
Preparation H Totables Irritation Relief Wipes 10 Each (Pack of 4)
Preparation H$26.054.8★
JIEKENMO Poop Brown Emoticon Kawaii Colonoscopy Silly Funny Casual Unisex Novelty Fun Crew Socks Fashion Comfortable Men And Women Crazy Dress Socks
JIEKENMO$12.924.2★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“As Advertised”
“Worth it”
“Easy to Use”
“Effective”
“Works really well and soothed quickly”
“Good comfort”
“Love this bone broth the taste is stunning”
“good for cleansing and some relief”
“The wipes themselves are soft”
What buyers complain about
“Too small”
“The taste of sour tinfoil lingered in my mouth for more than ten minutes”
“Quite overpriced”
“Not very thick”
“each wipe is very dry”
“it smells almost rotten”
“Cheap made”
“Hardest to use”
“So Beware it's false advertising”
“I also get histamine rashes with my allergies”