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58

colon cleanse

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 94Growth 20Conversion 76Competition 25Returns 100Price range 66Avg price 82Brand share 48Review moat 19Quality gap 62

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Market size

Great$1.9M

$1.9M/yr · 1.5M searches

Avg price

Great$17.72

avg listing price — sweet spot $15–$100

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Price range

Good$6.85–$30.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-10.9%

90-day search growth — must beat 0% to launch

Review moat

Bad14,381.17

avg incumbent reviews — the moat a new listing must climb

Competition

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

505

Top-5 brand share

76%

Open market

21%

  • Dr. Tobias30%
  • Health Plus18%
  • DR. BO14%
  • SMNutrition8%
  • Etta Vita5%
  • envitamin3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$194K20%$388K30%$582K40%$776K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.9% search growth over the last 90 days.
80K60KSpike '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency16%

“WORKS WELL”

Quality-Overall12%

“Overall, a solid product if you follow the instructions”

Regulates Digestion9%

“Easy to digest”

Advertised Vs Actual Product9%

“As advertised”

Ease Of Cleaning5%

“Great for a clean feeling”

Cleansing5%

“Great for a clean feeling”

Acid Regulator/Stomach Ache Relief4%

“My stomach feels way better”

Weight Loss3%

“which in turn helps with weight loss”

Value For Money3%

“way cheaper”

Detoxification2%

“Very Effective Cleanse”

What buyers complain about

Functionality-Overall17%

“Never worked”

Acid Regulator/Stomach Ache Relief10%

“Extreme stomach pain”

Dosage8%

“Just awful and only one dose”

Regulates Digestion8%

“have severe constipation”

Side Effects8%

“Painful side effects”

Pain Relief-Overall5%

“Very painful”

Weight Loss4%

“No Real Weight Loss”

Value For Money3%

“Waste of money”

Advertised Vs Actual Product3%

“False advertising”

Quality-Overall1%

“cant even return it ☹️ poor quality control”

Top return reasons

Functionality-Overall21%
Advertised Vs Actual Product16%
Acid Regulator/Stomach Ache Relief14%
Joint Pain11%
Certifications7%
Vitamin4%
Side Effects4%
Ingredients-Overall4%
Regulates Digestion4%
Smell4%